Product Marketing Manager

JR United Kingdom; London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

A leading company in the software testing industry is seeking a Senior Product Marketing Manager to drive the adoption of their AI-powered platform. This role involves crafting messaging, understanding customer needs, and collaborating cross-functionally to enhance product positioning. The ideal candidate will have a strong background in B2B SaaS and a passion for technology.

Benefits

Generous cash compensation and share options

Flexible work hours

Personal development budget

Competitive health and dental plan coverage

33 days paid leave per year

Snacks and drinks provided weekly

Company events and regular team socials

Qualifications

• 5+ years of experience in B2B SaaS with direct ownership of product marketing.
• Proven ability to drive positioning, messaging, and GTM for technical or infrastructure products.
• Strong experience in deep tech: developer tools, data infrastructure, or enterprise SaaS.

Responsibilities

• Develop deep insight into technical users and conduct competitive analysis.
• Craft and maintain compelling messaging and positioning frameworks.
• Lead end-to-end product launches and produce content across the buyer journey.

Skills

Communication

Collaboration

Strategic Thinking

Job description

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Synthesized is transforming how the world tests software with AI.

Trusted by global leaders like Deutsche Bank, UBS, and the European Commission, our AI-powered platform enables teams to generate high-quality test data and test cases in seconds—slashing costs, accelerating delivery, and eliminating reliance on production data.

We're a VC-backed company supported by top investors. With strong traction across financial services, healthtech, and telecom, and a $90B+ market in sight, we're scaling fast in 2025 and beyond.

? The Role

Synthesized is building the future of Testing Infrastructure — a new category that replaces fragile testing tools and manual workflows with scalable, intelligent systems built for continuous delivery.

We’re looking for a Senior Product Marketing Manager to lead how we communicate, position, and drive adoption of our platform. This role is for someone who thrives at the intersection of technology and storytelling, and wants to shape how the next generation of engineering teams test and ship software.

As our first dedicated PMM, you’ll work cross-functionally with Product, Engineering, Sales, and the Executive Team. You’ll own our messaging, deeply understand our technical audience, and bring to life the challenges our product solves — from test data friction to compliance risks to engineering velocity. This role is central to our growth and category design efforts, and a unique opportunity to help define how a high-potential company shows up in the market.

What you’ll be responsible for:

? Understand the buyer, customer, and user

• Develop deep insight into our technical users (QA, platform, DevOps, data teams) and their priorities
• Conduct win/loss, persona research, and competitive analysis to keep us sharp and relevant
• Represent the customer in product, positioning, and strategic GTM discussions
• Own competitive intelligence programs and help synthesize market insights into positioning and strategy.

? Own our story in the market

• Craft and maintain compelling messaging and positioning frameworks tied to use cases, pain points, and jobs to be done
• Partner with Product and Design to bring new features to life with clear, differentiated narratives
• Translate complex functionality into crisp value propositions for enterprise buyers and technical teams
• Lead end-to-end product launches — from positioning and packaging to internal enablement and external rollout.
• Own and produce content across the buyer journey: product pages, solution briefs, battlecards, demos, sales enablement
• Collaborate with our GTM team on pitch materials, partnership collateral, and product launches
• Contribute thought leadership, webinars, and events that reinforce our POV in the market

You'll Love This Role If You...

• Obsess over clarity in messaging and precision in positioning.
• Think in terms of outcomes and adoption, not just launch dates.
• Enjoy digging into technical products and translating them into real-world stories.
• Naturally curious about customer problems and market dynamics — with a strategic mindset grounded in insight.
• Have a bias toward action and a passion for building from zero-to-one.
• Are energized by cross-functional collaboration and open feedback loops.
• You’re energized by helping shape how the market sees a category — through analyst relations, ecosystem partnerships, and thought leadership.
• Bonus: You’ve helped define a category or scaled a product from early-stage to high growth.

The Things We Can't Do Without

• 5+ years of experience in B2B SaaS, with direct ownership of product marketing.
• Proven ability to drive positioning, messaging, and GTM for technical or infrastructure products.
• Strong experience in deep tech: developer tools, data infrastructure, or enterprise SaaS
• Excellent communication skills — both written and verbal — tailored to technical and commercial audiences.
• Natural collaborator with high EQ, comfortable working with execs and ICs alike
• Strategic thinker who pairs insight with execution.

What We Offer

• Wonderful office in central London, hybrid 4-days ?
• Generous cash compensation and share options ?
• Flexible work hours
• Personal development budget (coaching, courses, events) ?
• Competitive health and dental plan coverage ️
• 33 days paid leave per year including flexible national holidays ?
• Snacks and drinks provided weekly ?
• Working alongside great people in a friendly and respectful environment ??️
• Company events, regular team socials, and international trips ️

We are committed to an inclusive and diverse workplace at Synthesized. Synthesized is an equal opportunity employer. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected status.