Web Analyst

JR United Kingdom; Burton-on-Trent; Hybrid; GBP 45,000; Full time

Job summary

An established industry player in the hospitality sector is seeking a Digital Data Analyst to join their growing analytics team. This hands-on role involves optimizing web performance and tracking user behavior across over 80 websites. You'll work with tools like SQL, GA4, Looker, and Power BI to ensure high-quality data reporting and provide insights that enhance customer experiences. With a hybrid working model, you'll collaborate with various teams to drive key business decisions and support conversion rate optimization initiatives. This is a fantastic opportunity for a data-driven professional looking to make a significant impact.

Benefits

Hybrid working

Career progression opportunities

Collaboration with Data Science and Marketing teams

Qualifications

• Proven experience in web analytics with strong SQL skills.
• Ability to extract and analyze data for actionable insights.

Responsibilities

• Ensure data quality and debug tracking issues for web analytics tools.
• Extract and report on website data, delivering actionable insights.

Skills

SQL

GA4

Looker

Power BI

Excel

Tools

GA4

Looker

Power BI

Microsoft Clarity

Job description

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Burton Upon Trent – Hybrid (1-2 days per week in office)

A growing analytics team is hiring a Digital Data Analyst to optimize web performance, track user behavior, and provide real-time insights across 80+ websites. This is a hands-on role, working with SQL, GA4, Looker, Power BI, and Excel to assess data quality, debug tracking issues, and generate reports that drive key business decisions.

The Company

A well-established brand in the hospitality sector, operating over 2,600 pubs, restaurants, and hotels across the UK. Their digital analytics function is expanding to enhance website performance, customer journeys, and marketing effectiveness.

The analytics team is structured into four key areas:

• Digital – Website and app reporting, deep-dive analysis, and future planning
• CRM – Customer database management, campaign analysis, and reporting
• Loyalty & Customer Insights – Understanding and segmenting customer behavior
• Data Science & Engineering – Supporting analytics efforts and proving business value

The Role

As a Digital Data Analyst, you will be responsible for website performance analytics, ensuring high-quality data reporting and debugging tracking issues. You will provide valuable insights that enhance the customer experience and improve conversion rates.

Key Responsibilities:

• Ensure data quality and debug tracking issues for web analytics tools such as GA4, Looker, and Power BI
• Extract, assess, and report on website data, delivering actionable insights
• Work with SQL to manipulate and analyze datasets
• Build automated dashboards and reports to track website performance
• Support conversion rate optimization (CRO) initiatives by identifying drop-off points in customer journeys
• Work with marketing and product teams to optimize digital campaigns and user experiences

Your Skills and Experience

The ideal candidate is a web analytics professional with strong technical expertise and the ability to turn data into insights.

• Strong SQL skills with experience in extracting and transforming web data
• Experience with GA4 (Google Analytics), Looker, and Power BI
• Understanding of website tracking, tag debugging, and data validation
• Proficiency in Excel for manual reporting where necessary
• Ability to interpret data trends and make recommendations

Nice to Have:

• Experience with Microsoft Clarity
• Knowledge of CRO and website optimization strategies
• Background in Adobe Analytics (not required but beneficial)

The Benefits

• Salary up to £45,000
• Hybrid working with 1-2 days per week in Burton Upon Trent
• Exposure to a high-growth analytics function
• Collaboration with Data Science, CRM, and Marketing teams
• Strong career progression opportunities

How to Apply

Please register your interest by sending your CV to Mohammed Buhariwala at Harnham via the Apply link on this page.

Key Terms

Digital Analyst, Web Analytics, SQL, GA4, Google Analytics, Looker, Power BI, Microsoft Clarity, Data Visualization, CRO, Dashboarding, Reporting, Data Science, Customer Insights, Tag Debugging, Conversion Rate Optimization, Hospitality Analytics, Burton Upon Trent, Hybrid Work.