Web Analyst

NEXT Retail Ltd.; Leicester; On-site; GBP 38,000 - 49,000; Full time

Job summary

Join a leading name in UK retail as a Web Analyst, where your expertise in data interpretation will drive strategic decisions and enhance online customer experiences. In this dynamic role, you'll analyze large datasets, develop customer segmentation models, and create impactful reports that communicate findings to stakeholders. With a focus on continuous improvement, you'll collaborate with cross-functional teams to maximize the effectiveness of digital marketing campaigns. This innovative company values flexibility and offers a range of benefits, ensuring your work-life balance is prioritized while you contribute to the growth of a thriving eCommerce business.

Benefits

Flexible working

Annual performance-based bonus

Sharesave scheme

25 days holiday plus bank holidays

25% staff discount

Subsidised restaurant and bar

Discounted gym membership

Free company bus service

Onsite nursery

Digital GP healthcare service

Qualifications

• Expertise in data interpretation and analysis for strategic decision-making.
• Strong skills in Big Query and Google Analytics (GA4) required.

Responsibilities

• Analyze large data sets to derive actionable insights for eCommerce.
• Develop customer segmentation models to enhance marketing strategies.

Skills

Data Analysis

Big Query

Google Analytics (GA4)

Customer Segmentation

Report Creation

Cross-functional Collaboration

Education

Bachelor's Degree in Data Science or related field

Tools

Google Analytics

Big Query

Job description

We are looking for a Web Analyst to join our Data Analytics team within eCommerce!

Let’s talk numbers. When it comes to UK retail, it’s hard to find a bigger name. We sell thousands of items an hour and are expanding our e-commerce business by the second. For anyone in Data, this is the place to learn, grow, and thrive.

eCommerce Data provides the department and the business the means to see what is working and what is not by drawing data and analysing patterns of shopping on our site and in general.

The role

Are you an expert in interpreting data? Here, you’ll be at the forefront of understanding and interpreting customer data to drive strategic decisions and enhance online customer experiences. So what does this mean day-to-day for you as a Web Analyst at NEXT, specifically?

• Presenting complex analytical findings into clear, concise reports and presentations that communicate actionable recommendations to a range of audiences.
• Interrogating large volumes of data from a range of sources, including transactional and online.
• Developing and maintaining customer segmentation models to identify distinct customer groups and tailor marketing strategies and product offerings accordingly.
• Proactively identifying opportunities to support improvements to the customer experience.
• Communicating and collaborating with cross functional teams within eCommerce and the wider business.
• Tracking and analysing website metrics using Big Query and Google Analytics.
• Create reports and dashboards to communicate findings to stakeholders.
• Analyse on-site tests/on-site changes and provide recommendations with an ethos of continuous improvement.
• Work with the wider marketing team to analyse digital marketing campaigns with a view of maximising return on investment.

You’ll be doing all this from our Leicestershire Head Office. Our offices are inspiring, yes. But we understand that life happens. So, we’re big on making sure your work, works for you which is why we offer flexible working. Bring your energy. Play to your strengths. Make things bigger and better than before. Let’s Take It On.

So if you’re an expert in this field, have strong Big Query skills and GA4 knowledge, work with initiative and can build great working relationships within the business, this is the place for you – and your career.

Benefits

• Competitive salary band of £38,000 - £49,000
• Flexible working
• Annual company performance based bonus
• Sharesave scheme, which allows you to invest in NEXT and claim your share of our success
• Annual Pay Reward
• Pension 3% Employer/ 5% Employee
• 25 days holiday plus bank holidays (can also buy/sell up to 3 days)
• 25% staff discount and free next day delivery to desk for online purchases
• A newly refurbished subsidised restaurant and bar
• Staff shops in Yorkshire and Leicestershire
• Juice bar and coffee shop
• Gympass - discounted gym membership
• Free company bus service to and from Leicester city centre and other areas
• Onsite nursery (salary sacrifice scheme) in Leicester
• A digital GP healthcare service
• & loads more!