Senior Marketing Manager – Investor Journeys & Analytics (Fixed Term Contract)

TN United Kingdom; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a data-driven Senior Marketing Manager to optimize lead management processes and drive revenue growth. This role involves developing lead nurturing strategies, analyzing customer behavior, and enhancing marketing automation campaigns. You will collaborate with regional teams to deliver impactful marketing initiatives while ensuring seamless integration with CRM systems. Join a forward-thinking organization committed to customer satisfaction and business growth, where your analytical skills and project management expertise will play a crucial role in shaping marketing success.

Benefits

Diversity and inclusion initiatives

Sustainability programs

Professional development opportunities

Qualifications

• Proficiency in marketing automation and CRM tools is essential.
• Strong analytical skills to interpret and derive insights from data.

Responsibilities

• Implement lead management strategies to enhance conversion rates.
• Analyze marketing initiatives' performance and share insights.

Skills

Oracle Eloqua

Salesforce CRM

SQL

Python

R

Analytical Skills

Project Management

Communication Skills

ETL Processes

API Integrations

Education

Degree in Statistics

Degree in Mathematics

Tools

Databricks

Microsoft Azure

Job description

The job description is quite detailed and comprehensive, but it contains some formatting inconsistencies and repetitive content that can be improved for clarity and engagement. Below is a refined version with improved structure and readability, using only the allowed HTML tags:

Senior Marketing Manager – Investor Journeys & Analytics (Fixed Term Contract), London

Client: AXA Group

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 510da1964f06

Job Views: 3

Posted: 08.05.2025

Expiry Date: 22.06.2025

Job Description

We are seeking a data-driven Senior Marketer to manage and optimize our lead management processes, enhance conversion rates, and drive revenue growth through analysis and refinement of marketing automation campaigns and web journeys.

Reporting to the Global Head of Marketing Operations, this role focuses on developing and executing lead nurturing and contact strategies, improving lead scoring methodologies, visualizing marketing campaign results, and ensuring seamless MQL handoffs between marketing and sales.

The role includes analyzing datasets and cross-channel data to explain and predict customer behavior, providing actionable insights to improve customer experience, refine marketing activities, and support business growth. Given potential upcoming mergers, the role will also help align marketing automation, campaign tools, and analytics across teams.

Key Responsibilities

• Implement end-to-end lead management strategies to improve conversion rates and pipeline velocity, including refining lead scoring models and monitoring lifecycle metrics.
• Develop nurture campaigns and contact strategies across email, events, and web in collaboration with content and regional teams.
• Optimize marketing automation (Oracle Eloqua) templates and ensure integration with CRM (Salesforce).
• Align with Sales and Marketing on lead definitions, SLAs, and feedback loops.
• Manage campaign data and evaluate marketing efforts using dashboards and visualization tools.
• Provide insights and support for campaign planning through reporting and data visualization.
• Conduct A/B testing to enhance campaign performance and lead quality.
• Analyze marketing initiatives' performance across channels and platforms, sharing insights with senior management.

Candidate Profile

Required Skills & Qualifications:

• Proficiency in Oracle Eloqua, Salesforce CRM, SQL, Python, or R for data analysis.
• Strong analytical skills to interpret data and derive insights.
• Excellent project management and communication skills.
• Understanding of ETL processes, API integrations, and database structures.
• Attention to detail in data accuracy and campaign execution.

Desirable Qualifications:

• Experience in B2B marketing within Asset or Investment Management sectors.
• Knowledge of Big Data Platforms (Databricks) and Microsoft Azure services.
• Familiarity with GDPR and data regulations.
• Degree in Statistics, Mathematics, or related fields.
• Experience in digital analytics and marketing functions.

About AXA

AXA Group is a global leader in insurance and asset management, serving millions worldwide. We are committed to protecting what matters and acting for human progress.

Our Values and Commitment

Customer first, Integrity, Courage, and One AXA. We promote diversity, inclusion, and sustainability, including initiatives like planting a tree upon your onboarding.