Senior Marketing Manager – Investor Journeys %26 Analytics (Fixed Term Contract)

AXA; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is looking for a data-driven Senior Marketer to enhance lead management and drive revenue growth. This role involves optimizing marketing automation campaigns, analyzing customer behavior, and collaborating with teams to refine strategies. The ideal candidate will leverage their expertise in marketing automation and CRM systems to improve conversion rates and deliver actionable insights. If you have a passion for data analysis and a proven track record in B2B marketing, this is an exciting opportunity to make a significant impact in a dynamic environment.

Qualifications

• Proficiency in Oracle Eloqua and Salesforce CRM for lead tracking.
• Strong analytical skills to interpret data and provide actionable insights.

Responsibilities

• Develop and execute lead nurturing strategies to improve conversion rates.
• Monitor lead lifecycle metrics and optimize marketing automation templates.

Skills

Marketing Automation

CRM Systems

Data Analysis (SQL, Python, R)

Project Management

Communication Skills

ETL Processes

Attention to Detail

Education

Degree in Statistics, Mathematics, Science, or related disciplines

Tools

Oracle Eloqua

Salesforce

Google Analytics

Databricks

Job description

We are seeking a data-driven Senior Marketer to manage and optimise our lead management processes, enhance conversion rates and drive revenue growth through analysis and refinement of marketing automation campaigns and web journeys.

Reporting to the Global Head of Marketing Operations, this role will focus on developing and executing lead nurturing and contact strategies, improving lead scoring methodologies, showing marketing campaign results in data visualisation tools/dashboards and ensuring seamless MQL handoffs between marketing and sales.

The role will also undertake a number of analyses, including a deep dive in our datasets and cross-channel data analytics, to explain and predict customer behaviour and deliver actionable insight, which will improve the customer experience, help refine marketing activities and drive business growth.

In addition, given that we will potentially be merging with another asset manager in the next few months, we would expect this role to be key in helping us to align on marketing automation, the use of campaign tools and analytics.

The ideal candidate needs to have deep expertise in marketing automation, CRM systems and marketing analytics, with a proven track record of scaling lead generation and integrated campaign efforts.

DISCOVER your opportunity

• Implement end-to-end lead management strategy to improve conversion rates and pipeline velocity. This will include:

o Refining lead scoring models in collaboration with Sales, Regional and Global Marketers, Technology and Data Engineer to ensure high-quality lead delivery.

o Monitoring and reporting on lead lifecycle metrics (CTR, conversion rates and ROI) across marketing touchpoints.

• In collaboration with Content Team, Regional and Global Marketers, develop nurture campaigns and a contact strategy across email, events and web.
• Optimise marketing automation (Oracle Eloqua) templates and ensure seamless integration between marketing tech stack and CRM (Salesforce) for accurate lead tracking.
• Partner with Sales and Marketing to align on lead definitions, SLAs and feedback loops.
• Drive best practice in campaign data management across global and local marketing. Develop and manage methodology to evaluate marketing and nurture campaigns and show results in data visualisation tools and dashboards.
• Provide insight/data planning support to the campaign planning cycle for Local and Global Markets and actionable insights through reporting, dashboards and data visualisation tools to stakeholders to refine targeting and messaging.
• Conduct A/B tests to improve campaign performance and lead quality.
• Provide top level analysis on the performance of different marketing initiatives including campaigns, events, various levels of conversion and funnel tracking. This will include working across all teams to develop insight from numerous channels and platforms including email metrics, google analytics, Fullstory, social media and events platforms and share with senior management and key stakeholders.

SHARE your unique expertise

Required Skills & Qualifications:

• Technical Expertise: Proficiency in Oracle Eloqua, Salesforce CRM, and advanced knowledge of SQL, Python, or R for data analysis.

• Analytical Acumen: Strong ability to interpret data and derive actionable insights to inform decision-making.

• Project Management: Exceptional organizational skills with the ability to manage multiple projects in a dynamic environment.

• Communication Skills: Excellent written and verbal communication skills, with the ability to collaborate effectively across teams.

• Technical Knowledge: Understanding of ETL processes, API integrations, and database structures.

• Attention to Detail: Meticulous approach to data accuracy and campaign execution.

Desirable Qualifications:

• Industry Experience: Background in B2B marketing within Asset Management, Investment Management, or similar sectors.

• Technical Proficiency: Experience with Big Data Platforms (e.g., Databricks) and knowledge of Microsoft Azure services.

• Regulatory Knowledge: Familiarity with GDPR and other data-related regulations.

• Educational Background: Degree in Statistics, Mathematics, Science, or related disciplines.

Digital Analytics Experience: Experience in digital analytics and marketing functions