Senior Product Marketing Specialist (m/f/d)

Wolters Kluwer; London; Hybrid; GBP 50,000 - 80,000; Full time

Job summary

A leading company in financial software solutions is seeking a Senior Product Marketing Specialist to drive awareness and adoption of their OneSumX solution suite. This role involves developing marketing strategies, collaborating with various teams, and executing campaigns to influence sales pipeline and revenue growth. Ideal candidates will have extensive B2B marketing experience and a strong understanding of financial institutions.

Qualifications

• 5+ years of experience in B2B product marketing, ideally in financial software.
• Strong understanding of financial institutions' regulatory needs.
• Exceptional written and verbal communication skills.

Responsibilities

• Design and develop strategic marketing programs and campaigns.
• Lead product marketing efforts including collateral and content.
• Collaborate with internal stakeholders to define marketing strategies.

Skills

B2B product marketing

Communication

Digital marketing

Market research

Education

Bachelor’s degree in Marketing or Communications

Job description

Wolters Kluwer is a global leader in information services and solutions for professionals in the finance, tax and accounting, risk and compliance, health and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.

Wolters Kluwer OneSumX for Finance, Risk, and Regulatory Reporting is looking for an ambitious, self-driven Senior Product Marketing Specialist to join the Product Marketing team. Wolters Kluwer Finance, Risk, and Regulatory Reporting is an award-winning, best-in-class software solution suite trusted by hundreds of banks and financial institutions worldwide.

Mission:

This global role is ideal for someone with experience in financial software solutions who can translate product capabilities into clear, compelling positioning for the market. You will be a sharp communicator who can own positioning, messaging, and marketing campaigns. You’ll be involved in developing and executing go-to-market approaches and directly influence sales pipeline and revenue growth.

What you’ll do:

• Design and develop strategic marketing programs and campaigns to support key, targeted priorities for Wolters Kluwer products and solutions, specifically the OneSumX solution suite for financial institutions.
• Lead product marketing efforts, inclusive of all product and related collateral (sales enablement collateral, product videos, website copy, blog posts, and more) to drive awareness, positioning, and adoption of strategic marketing programs.
• Collaborate proactively with internal stakeholders in GTM, product management, sales, marketing, and account management to develop, execute, and define marketing program strategies, plans, and measurable goals.
• Coordinate any industry and client research, whitepapers, case studies, and thought leadership development.
• Support digital marketing, social media, and content marketing efforts.
• Support Wolters Kluwer-hosted and industry events as needed.

What we’re looking for:

• 5+ years of demonstrable B2B product marketing experience, ideally in financial software, RegTech, risk, or compliance markets, creating and managing marketing campaigns.
• Strong understanding of financial institutions and their regulatory reporting or risk management needs.
• Exceptional written and verbal communication skills, able to simplify the complex, including positioning documents and messaging frameworks.
• Experience producing content for digital marketing, sales enablement, and demand generation.
• You’re comfortable partnering across functions, asking questions, and keeping projects moving.

What would be great to have:

• Bachelor’s degree or equivalent in Marketing, Communications, or similar.
• Experience working with SaaS-based enterprise and RegTech solutions.
• Hands-on experience with competitive research or market profiling.

About this role:

• Will be based out of our offices in Canary Wharf, London
• Hybrid work environment
• Full time

If you think that you have the needed requirements click on the apply button to join us and #bethedifference. If making a difference matters to you, then you matter to us.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability, or any other protected status, in accordance with local regulations.

#LI-Hybrid

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.