Social Media Manager

Travel Counsellors; Greater Manchester; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

Travel Counsellors seeks a Social Media Manager to lead their social media strategy, focusing on B2B and B2C engagement. This role involves creating impactful strategies, managing campaigns, and driving audience growth while collaborating with the marketing team. Join a rapidly expanding company known for its commitment to diversity and inclusion.

Benefits

Competitive salary + annual bonus

Flexible hybrid working

Career development opportunities

25 days holiday (increasing to 28 after 5 years)

Enhanced Maternity/Paternity pay

1 day paid charity day

Company events and incentives

3x salary death in service benefit

Pension scheme

Private Medical Insurance or Healthcare Cash Plan

Free breakfast and beverages

Qualifications

• Minimum 5 years of hands-on social media experience.
• Proven ability to manage both B2B and B2C social media.
• Strong analytical skills with expertise in tracking KPIs.

Responsibilities

• Create a social media strategy aligned with business objectives.
• Support franchisees in optimizing their social media presence.
• Continuously test and optimize content based on data insights.

Skills

Social Media Management

Content Strategy

Analytical Skills

Community Engagement

B2B and B2C Marketing

Tools

Meta Business Suite

Google Analytics

Job description

Do your skills shine in managing both B2B and B2C social media?

This brand-new Social Media Manager role is your opportunity to lead and energise Travel Counsellors' social media strategy and execution - owning decisions, making a real impact, and using your expertise to grow audiences, boost engagement, and deliver results that matter.

Working with the wider marketing team, you will define how we use social media to improve our brand reach, engagement and sentiment, increase audience bases, generate leads, and support our commercial partnerships.

Responsibilities Overview

This Social Media Manager role involves varied responsibilities, including:

• Create a social media strategy to support the achievement of business objectives, with a clear platform and content strategy and associated KPIs for each of our core audiences (leisure customers, corporate travel buyers, potential new TCs, and colleagues).
• Support the TC Engagement team to empower and support Travel Counsellors in optimising their own social media presence through education, best practice sharing, and the creation of easily customisable assets and campaigns.
• Develop and implement scalable frameworks for franchisees to collaborate on social campaigns, share UGC, and amplify content across their own channels.
• Support the evolution of our brand narrative.
• Define and drive social media KPIs.
• Continuously test and optimise content, ads, and campaigns based on data insights.

Company Benefits

• Competitive salary + annual bonus
• Flexible hybrid working
• Career development opportunities
• 25 days holiday (increasing to 28 after 5 years)
• Enhanced Maternity/Paternity pay
• 1 day paid charity day
• Company events and incentives
• 3x salary death in service benefit
• Pension scheme
• Private Medical Insurance or Healthcare Cash Plan
• Free breakfast and beverages

Essential Skills

• Minimum 5 years of hands-on social media experience, with a strong track record in executing high-performing strategies aligned with brand and business goals
• Proven ability to manage both B2B and B2C social media, ideally within a premium lifestyle, leisure, or customer-focused brand
• Skilled in content strategy, creation, and storytelling to drive engagement and maintain a consistent brand voice across platforms
• Experienced in audience growth, community engagement, and leveraging user-generated content for authenticity and brand trust
• Strong analytical skills with expertise in tracking KPIs, measuring ROI, A/B testing, and optimising campaigns for performance
• Proficient in managing paid social budgets and platforms, such as Meta Business Suite, Google Analytics, and other marketing tools
• In-depth knowledge of social platform algorithms, SEO relevance, and emerging trends, with a proactive approach to adapting strategy

Ready to define this new role within the business? Apply for the Social Media Manager role and drive the future of Travel Counsellors' social media strategy!

About Us

At Travel Counsellors, our customers, communities, and colleagues are at the heart of everything we do. For over 30 years, we've empowered 2,100+ independent travel agents worldwide, helping them build successful businesses while providing deeply personal, human connections with their customers. Supported by a talented team of over 400 people in our Support Offices, we create unique travel experiences that keep customers coming back. Named the Best Place to Work in Travel (2022) and ranked in the Sunday Times Best Places to Work (2023 & 2024), we're expanding rapidly and looking for exceptional individuals to join our Head Office team.

Creating an Inclusive Environment

Travel Counsellors is an equal opportunity employer committed to diversity and inclusion. We welcome applicants from all backgrounds and do not discriminate based on race, gender, disability, or any protected characteristic. We provide accommodations for individuals with disabilities throughout the hiring process. We believe diverse perspectives strengthen our team and encourage all to apply.

For more information about this role - and others - at Travel Counsellors, please do not hesitate to contact the Talent Acquisition team at