Wholesale Trade Marketing Manager

LACOSTE; London; Hybrid; GBP 40,000 - 46,000; Full time

Job summary

Join Lacoste as a Wholesale Trade Marketing Manager on a fixed-term contract. This role involves leading trade marketing strategies, collaborating with partners, and ensuring brand excellence. Enjoy a competitive salary, hybrid working, and a range of benefits in a dynamic team environment.

Benefits

Private Healthcare (optional)

25 days holidays plus bank holidays

Up to 65% off Lacoste products

Enhanced family leave and pay

Continuous learning support

Qualifications

• Experience in trade marketing and managing wholesale accounts.
• Strong analytical skills for performance tracking and insights.
• Ability to build relationships with partners and cross-functional teams.

Responsibilities

• Leads strategic 360° trade plans for wholesale accounts.
• Builds strong relationships with wholesale partners.
• Tracks marketing ROI and manages the wholesale marketing budget.

Skills

Trade Marketing

Partner Collaboration

Visual Merchandising

Performance Analysis

Job description

Fixed Term Contract (Maternity

Cover)

Start Date: August 2025

Duration: 14 months

Join the Lacoste Team as our Wholesale Trade Marketing Manager!

Reporting to: Marketing Director, UK & Ireland

Hybrid working: London office / home (3:2)

At Lacoste, we believe that everyone brings a unique touch to our collective spirit. Here, we are passionate teams, united by the same values. Together, we create memorable experiences for our customers by inspiring and connecting with them. Both universal and timeless, the brand brings together cultures and generations. Elevating the crocodile as a rallying sign, to grow, inspire, and make a lasting impact in the world of fashion and retail.

Your responsibilities:

1. Trade Marketing: Leads strategic 360° trade plans for UK & Ireland wholesale accounts, aligning brand storytelling with seasonal activations and partner campaigns.
2. Partner Collaboration: Builds strong relationships with wholesale partners, delivering bespoke marketing, in-store activations, and joint promotional strategies.
3. Retail & Brand Excellence: Ensures premium brand execution through visual merchandising, creative asset coordination, and experiential retail initiatives.
4. Cross-Functional Leadership: Drives collaboration across sales, VM, and marketing teams, owning the wholesale calendar and key campaign rollouts.
5. Performance & Insights: Tracks marketing ROI, analyses account performance, and uses insights to drive growth and optimise future strategies.
6. Budget & Reporting: Manages wholesale marketing budget and presents regular updates on campaign performance and strategic impact.

Why join Lacoste?

Working at Lacoste means...

Representing an iconic brand that's part of the MF Brands Group, alongside Aigle, Gant, Tecnifibre, and The Kooples, paving the way for exciting internal mobility opportunities. Joining a team that values personal and collective development, where everyone is encouraged to grow and evolve. Balancing passion and well-being, because we believe that everyone needs time to recharge. Embracing our Durable Elegance approach - placing our products and value chain at the heart of our sustainability ambitions, with a mission to elevate them to environmental excellence. We also foster social inclusion by making equal opportunities a reality through impactful initiatives.

Rewards & Benefits:
Package: £40-£46k per annum
Health & Wellbeing: Regular team activities (e.g., run club, yoga), Private Healthcare (optional), Employee Assist Programme with the Retail Trust
Holidays: 25 days per year plus usual UK bank holidays
Swag: Up to 65% off Lacoste products
Learning & Development: Continuous support on your learning journey from day one
Parenthood: Enhanced family leave and pay from day one, paid Assisted Conception leave
Extras: Employee Referral, Long Service Award, Social Committee events

Ready to join a unique adventure?
1st step: First call with the Talent Acquisition Coordinator
2nd step: Interview with the Marketing Director and Senior HR Business Partner
3rd step: Interview with the Marketing Director and Wholesale Director
4th step: Accept the challenge and become a Lacoste teammate!

We aim to support all candidates during the application process and are happy to provide workplace adjustments when necessary. Should you need support with your application, feel free to contact us at [e-mail] (please include 'Workplace Adjustments' in the subject line).