Head of Performance Marketing

3Search; London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

A leading fitness brand is seeking a Head of Performance Marketing & Acquisition to join their Digital Trading Leadership Team in London. This role involves leading the paid media strategy across various channels, managing a small team, and collaborating with multiple departments to drive member acquisition. Ideal candidates will have a strong background in performance marketing, data fluency, and experience in D2C ecommerce.

Qualifications

• Strong background in acquisition media & performance marketing within D2C ecommerce.
• Data-fluent & highly analytical with expertise in media mix modelling.
• Line management experience of digital specialists.

Responsibilities

• Lead the paid media strategy across digital & offline channels.
• Oversee campaign planning, briefing, execution, and optimisation.
• Collaborate with creative, brand, and eCommerce teams for impactful campaigns.

Skills

Acquisition media

Performance marketing

Analytical skills

Data fluency

Strategic thinking

Job description

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Full Job Description

Head of Performance Marketing & Acquisition

Fitness Services

London 3 days a week in the office / 2 at home

I am excited to be partnering with a leading fitness brand with over 250 gyms across the UK. They are passionate about making fitness accessible to everyone! Due to growth, the brand is hiring a Head of Performance Marketing/Lead to join their Digital Trading Leadership Team, reporting to the Digital Director.

As part of the leadership team, you will lead the paid media strategy across a wide mix of digital & offline channels — from PPC, paid social, YouTube, affiliates, to OOH, radio, VOD, CTV, & TV.

You'll have a team of 2 people for now, as well as media agencies to manage (across affiliates, media, measurement, networks & martech), and together you'll oversee end-to-end campaign planning, briefing, execution, and optimisation.

You'll work closely with teams across creative, brand, comms, pricing, eCommerce, social, & CRM to ensure campaigns are impactful, cohesive, & commercially effective — driving member acquisition & maximising media.

• A strong background in acquisition media & performance marketing within fast-paced, commercial D2C ecommerce businesses, with a strong trading mindset & proven track record of hitting weekly/monthly targets.
• Deep understanding of subscription ecommerce trading levers & metrics including traffic, conversion, AOV, CPA, ROAS, ROI, LTV, churn, & product mix.
• Data-fluent & highly analytical, with expertise in attribution, measurement, media mix modelling, & incrementality testing.
• Hands-on channel expertise across paid search (Google/Bing), programmatic, paid social (Meta, TikTok, Snap), & affiliates, with experience launching new channels.
• Knowledge or experience in channels such as: OOH, radio, VOD, CTV, & TV.
• Experienced in partnering with creative teams to produce high-performing, channel-specific creative, implementing approaches to drive continual learning.
• Strategic & entrepreneurial thinker with a proactive mindset.
• Line management experience of digital specialists & a successful track record managing large agencies.

If this role is of interest, please apply using the link below!