Product Marketing Manager

Webexpenses; Witney; Hybrid; GBP 60,000 - 70,000; Full time

Job summary

An established industry player is seeking a dynamic Product Marketing Manager to enhance their marketing impact. This exciting role involves developing innovative product positioning, owning go-to-market strategies, and collaborating with cross-functional teams to drive success. With a focus on B2B SaaS solutions, you will translate complex software features into compelling value propositions. Join a growing company that values creativity and offers a supportive environment for professional development. If you thrive in a hybrid work model and are passionate about marketing, this opportunity is perfect for you.

Benefits

25 days holiday plus birthday off

Private health insurance

Group life insurance

Cycle to work scheme

Pension scheme

Volunteering days

Qualifications

• Experience in product marketing or similar role in B2B tech or SaaS.
• Proven track record of successful product launches and strategies.

Responsibilities

• Develop compelling product positioning and messaging.
• Own product launches and go-to-market strategies.
• Conduct customer research and apply insights.

Skills

Product Marketing

B2B Campaign Management

Market Research

Go-to-market Strategies

Communication Skills

Job description

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Job Title: Product Marketing Manager

Location: Commutable to Witney (OX28)

Salary: £60,000-£70,000

Great opportunity to expand the impact of Product Marketing

Webexpenses is a private equity backed SaaS company headquartered in the United Kingdom. With offices in the UK and Australia, we have grown quickly as a major player in the global online expense management market. Our mission is to enhance business efficiency and effectiveness by eliminating manual processes and elevating our clients' visibility into their company's expenditure.

We're a growing business and we now have a number of exciting opportunities in our Marketing team.

About the Opportunity

This is a fantastic opportunity for an experienced product marketer to join our growing team. With a tech marketing background you are able to plan and deliver B2B product marketing campaigns and develop successful go-to-market strategies.

In this newly created role you will need to understand our products to translate complex information into innovative content including product positioning, messaging, webinars and value proposition.

You will do this by:

• Developing compelling product positioning and messaging that translates software features into customer focussed value propositions.
• Owning product launches and go-to-market strategies.
• Working cross functionally with Product, Sales and Marketing teams.
• Developing and execute market strategies for products, offers, and product features; managing product updates, informing relevant teams and curating feature update content and copy.
• Creating tools for sales and training to equip them for commercial success.
• Conducting relevant customer research, apply expertise in customer forums, conversations and groups.

To be considered for this exciting role candidates will have:

• The ability to research, analyse and effectively communicate market opportunities
• Previous experience of working in a product marketing or similar role, ideally in a B2B tech or SaaS environment is preferred.
• Proven track record of developing go-to-market strategies and product launches.
• Campaign management experience including acquisition, retention, upselling and cross-selling.
• Strong research skills and experience with multichannel campaign strategy, management and execution.

In return we offer:

• A working environment which enables our people to develop their skills, experience and creativity.
• A range of benefits including 25 days holiday (rising to 26), plus an additional day off on your birthday, private health insurance, group life insurance, cycle to work scheme, pension scheme, volunteering days.
• This is a full time role working a hybrid model with a requirement to be in our Witney office 50% of the week.

This position is based in the UK and candidates must therefore have the legal right to live and work in the UK.

Webexpenses is an equal opportunities employer, and we encourage applicants from diverse backgrounds to join our team.

Key to this role is an awareness of data privacy and security as you will be dealing with sensitive employee data in accordance with our security policies.