Marketing/PR Specialist

UNIQLO; London; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a dynamic PR/Marketing Specialist to drive brand awareness and marketing strategies across Europe. This exciting role involves executing innovative campaigns, collaborating with diverse teams, and managing impactful PR events. You will play a key role in promoting the brand's vision while working in a vibrant environment that values creativity and sustainability. With a hybrid working model and generous employee benefits, this position offers an excellent opportunity for growth and development in the fast-paced world of fashion retail.

Benefits

26 days of paid leave

30% staff discount

Global profit-sharing scheme

Employee Assistance Programme

Optional private medical care

Pension scheme

Travel-to-work loan scheme

Social events

Seasonal sample sales

Volunteer days

Qualifications

• 3-6 years of experience in marketing or PR in consumer lifestyle or fashion.
• Strong writing skills and ability to express brand values effectively.

Responsibilities

• Execute PR/marketing strategy and manage seasonal campaigns.
• Coordinate PR events and collaborate with social media teams.

Skills

Marketing Strategy

Public Relations

Project Management

Social Media Management

Analytical Skills

Collaboration

Creative Writing

Digital Competence

Fluency in English

Sustainability Awareness

Education

Bachelor's degree in Marketing

Bachelor's degree in Communication

Tools

Google Analytics

Job description

UNIQLO is a leading brand of the Fast Retailing Group, one of the largest apparel retailers in the world. UNIQLO respects the individuality and lifestyle of all customers and takes pride in creating high-quality, long-lasting, innovative clothing at an affordable price.

We are looking for a PR/Marketing Specialist to support the expansion of the UNIQLO business in Europe. The person in this role will contribute to the development and execution of the product marketing and PR strategy for UNIQLO EU, including promoting the UNIQLO brand and our LifeWear concept in accordance with the EU marketing plan and the global marketing direction.

This is a fixed-term contract for 24 months, with the possibility of becoming permanent.

You will be based in our London office and report to the EU Marketing Manager.

What you will be responsible for:

1. Building and executing the PR/marketing strategy and seasonal campaign management for UNIQLO EU together with the Marketing Manager.
2. Supporting the strategic marketing and PR seasonal plan and long-term branding activations.
3. Planning, coordinating, and executing various PR/marketing events (store openings, customer in-store activations, sustainability events, influencer events) in collaboration with European marketing teams and stores.
4. Collaborating closely with the Social Media team and supporting them in ideation and shoots.
5. Producing weekly/monthly marketing/PR reports, as well as regular campaign and activity performance reports.
6. Coordinating and facilitating weekly meetings with team members across the EU and Japan.
7. Taking ownership of offline/online media production (OOH, leaflets, print ads, magazines), including leading creative and production agencies.
8. Identifying and developing partnerships with stakeholders (local businesses, artists, brands) to support campaigns, RE.UNIQLO STUDIO, and grow brand awareness.

Skills, Experience, and Attributes:

1. Bachelor's degree in Marketing, Communication, or a related field.
2. 3 to 6 years of experience in marketing, PR, in consumer lifestyle or fashion apparel brands, either in-house or agency.
3. Experience working with or within international brands.
4. Experience across traditional, social, and digital media.
5. Experience working with influencers.
6. Affinity with sustainability is a plus.
7. Experience in a retail environment is a plus.
8. Good project management skills with attention to detail.
9. Excellent planning skills, deadline-oriented, and adaptable to a fast-paced environment.
10. Strong team player with a collaborative mindset.
11. Strong writing and creative skills, with the ability to connect and express brand values effectively.
12. Ability to analyze sales data and Google Analytics, and to draw conclusions and write summaries.
13. A self-starter, capable of working independently and collaboratively to achieve goals.
14. Digital competence with a good understanding of relevant social media channels.
15. Committed to integrity and respectful of others.
16. Eager to learn and willing to take on additional responsibilities.
17. Fluent in English; knowledge of other EU languages is a plus.

What we can offer you:

1. 26 days of paid leave per holiday year + 8 bank holidays.
2. Staff discount of 30%.
3. Global profit-sharing scheme.
4. Employee Assistance Programme.
5. Optional private medical care and pension scheme.
6. Travel-to-work loan scheme.
7. Hybrid working model: 2 days from home, 3 days in the office.
8. Social events, seasonal sample sales, volunteer days, and a great location near transport links and amenities.

Please upload your CV in English and a portfolio if applicable. UNIQLO is an inclusive employer welcoming applications from all backgrounds. We take data protection seriously; see our privacy policy at https://www.fastretailing.com/eng/privacy/eurecruitment.html.