Amazon Marketplace Manager

F&F Stores Ltd; Milton Keynes; On-site; GBP 30,000 - 40,000; Full time

Job summary

An innovative E-commerce business is seeking a growth-driven PPC & Marketplace Specialist to enhance their Amazon Marketplace presence. This role involves strategizing and executing high-performing PPC campaigns, ensuring optimal business performance, and collaborating with cross-functional teams. The ideal candidate will leverage data analysis to drive sales growth and profitability while staying ahead of market trends. Join a dynamic team that values creativity and strategic thinking, and be part of a company that is dedicated to delivering high-quality products to customers. Your expertise will play a crucial role in shaping the future of this expanding business.

Benefits

Casual dress

On-site parking

Regular social events

Spontaneous employee well-being treats

Amazon Birthday voucher

Christmas shopping vouchers

Staff Purchases

Annual Holiday entitlement

NEST Pension

Private medical insurance with Vitality

Qualifications

• Strong analytical skills to analyse campaign performance data.
• Experience managing PPC campaigns on Amazon or other platforms.

Responsibilities

• Develop and execute high-performing Amazon PPC campaigns.
• Take full responsibility for the entire Amazon business performance.
• Continuously analyse performance metrics and provide actionable insights.

Skills

PPC advertising expertise

Data analysis and reporting

Keyword research

Ad copywriting

Bid management

Campaign optimisation

Communication and collaboration

Attention to detail

Continuous learning

Tools

Excel

Data visualisation tools

Job description

About us

Located in Milton Keynes, F&F Stores is a rapidly expanding E-commerce business that thrives on bringing licensed products from beloved brands like Disney, Marvel, Minecraft and iconic football clubs directly to your doorstep.

Our high-quality products include a wide range for the whole family, from toys and fashion to home accessories and beauty items, found on popular E-commerce marketplaces and our own e-commerce website.

Location: Office-based, in Milton Keynes

Contract: Full-time, Permanent

Salary: Up to £40,000

Role Overview:

We are looking for a highly analytical and growth-driven PPC & Marketplace Specialist to take full ownership of our Amazon Marketplace. This role goes beyond PPC management, it requires a strategic mindset focused on driving overall sales growth, profitability, and market expansion.

The ideal candidate is someone who can strategise, execute, and optimise campaigns while also overseeing the overall health and success of the marketplace, working closely with demand planning, inventory management, and customer service teams.

If you are a passionate, goal-oriented individual with the ability to work in a dynamic environment, we look forward to your application.

Key Duties:

1. Amazon PPC & Advertising Strategy

• Develop and execute high-performing Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) to maximise ROAS.
• Conduct in-depth keyword research, bid optimisation, and competitor analysis to ensure campaigns drive scalable revenue.
• Continuously monitor ACoS, TACoS, CTR, CVR, and other key performance indicators to improve efficiency.
• Manage high-volume campaigns with large ad budgets while ensuring cost efficiency.
• Test and implement new ad formats, audience targeting, and bidding strategies to stay ahead of market trends.

2. Full Marketplace Ownership & Business Growth

• Take full responsibility for the entire Amazon business performance in the market.
• Work cross-functionally with the demand planning team to ensure inventory is replenished based on sales forecasts.
• Collaborate with the customer service team to reduce return rates and improve profitability through enhanced product listings.
• Recommend listing optimisation tactics including product pages, A+ Content, and SEO to improve organic ranking and sales.
• Identify new opportunities for growth, including product expansion, external traffic strategies, and market trends.

3. Performance Monitoring & Data-Driven Decision Making

• Continuously analyse performance metrics and provide actionable insights to improve sales and profitability.
• Create detailed reports on campaign performance, sales trends, and market opportunities, presenting findings to senior management.
• Utilise Excel, pivot tables, and data visualisation tools to simplify complex data and drive strategic decision-making. Competitive analysis: Analysing competitor advertising campaigns to identify areas of opportunity and competitive threats.
• Staying up-to-date with industry trends, new advertising formats, and changes to Amazon's advertising platform.

Required Skills:

• PPC advertising expertise: A deep understanding of pay-per-click advertising principles and best practices, as well as experience managing PPC campaigns on Amazon or other platforms.
• Data analysis and reporting: Strong analytical skills to analyse campaign performance data and produce reports that clearly communicate results and insights.
• Keyword research: Knowledge of keyword research tools and techniques to identify relevant and high-traffic keywords for targeting in ad campaigns.
• Ad copywriting: Ability to write compelling and effective ad copy that accurately represents the product and entices customers to click on the ad.
• Bid management: Experience managing bid strategies and budgets to ensure optimal performance of advertising campaigns while staying within budget.
• Campaign optimisation: Ability to analyse campaign data and make adjustments to improve performance, such as adjusting targeting, ad placement, and ad copy.
• Communication and collaboration: Strong communication and collaboration skills to work effectively across the business, such as marketing, sales, and other product teams.
• Attention to detail: Ability to pay close attention to detail and ensure that campaigns are set up and managed correctly to maximise their impact.
• Continuous learning: A willingness to stay up-to-date with industry trends, new advertising formats, and changes to Amazon's advertising platform

Benefits:

• Casual dress
• On-site parking
• Regular social events including summer & end of year parties.
• Spontaneous employee well-being treats
• An Amazon Birthday voucher
• Vouchers at Christmas to shop with F&F
• Staff Purchases
• Annual Holiday entitlement
• NEST Pension
• Private medical insurance with Vitality health with various benefits including discounts on a gym membership.