Paid Social Media Manager

Bupa; Salford; Hybrid; GBP 51,000 - 65,000; Full time

Job summary

An established industry player is seeking a dynamic Paid Social Media Manager to spearhead their digital marketing strategy across social media platforms. This role offers the chance to lead a talented team, manage relationships with key stakeholders, and drive innovative campaigns that enhance brand engagement and growth. With a focus on flexibility and employee wellbeing, this organization values diversity and is committed to creating a supportive work environment. If you have a passion for digital marketing and a proven track record in paid social media, this is an exciting opportunity to make a significant impact.

Benefits

25 days holiday pro-rata

Private Medical Insurance

Enhanced pension and life insurance

Flexible working options

Family-friendly benefits

Qualifications

• Significant experience in paid social media, preferably in a digital marketing agency.
• Proven track record of driving business growth through paid social.

Responsibilities

• Lead day-to-day operations of the in-house paid social media team.
• Shape and implement the paid social strategy for performance and growth.

Skills

Paid Social Media Management

Team Management

Digital Marketing Strategy

Communication Skills

Analytical Skills

Education

Industry Qualifications in Digital Marketing

Tools

Meta

LinkedIn

Job description

Job Description

Paid Social Media Manager

Location: Bupa Place, Salford Quays M50 3SP – hybrid, 2 days per week in the office

Type: Permanent, Full time 37.5 hours/week

Salary: £51,700 - £64,600 depending on experience + 10% Bonus

We consider all types of flexibility wherever possible, including locations, hours, and working patterns.

We make health happen

The role

Brilliant opportunity for an experienced, strategic (yet hands-on) Paid Social Media Manager to create and drive our digital marketing strategy and delivery roadmap across all social media channels.

Working to achieve targets alongside multiple stakeholders, with the support of your team you’ll manage relationships with internal marketing customers and external technology partners and platform owners such as Meta, LinkedIn, and more.

How You’ll Help Us Make Health Happen

1. Lead the day-to-day operations of the Bupa in-house paid social media team
2. Line management of 3 direct reports
3. Shape and implement the paid social strategy to deliver performance, engagement, reach, and growth across brand and business units
4. Measure campaign performance across platforms and channels, including consumer PMI, SME Insurance, Pay as You Go healthcare, and Care Services
5. Oversee team output including administration, execution, budget management, reporting, research, analysis, and channel management
6. Optimize campaigns from awareness through conversion to generate valuable new prospects
7. Collaborate with media buying agency to ensure strategy alignment
8. Identify opportunities to drive profitable volume for all business units
9. Stay at the forefront of paid social media developments and leverage technology to improve efficiency

You

1. Significant experience in paid social media, preferably within a digital marketing agency
2. Proactive team management skills
3. Strong commercial mindset and numerical confidence
4. Experience delivering social media strategies for growth
5. Excellent communication skills across all levels of stakeholders
6. Proven track record of driving business growth through paid social
7. Experience working in a matrix environment
8. Knowledge of digital marketing analytics and broader tactics
9. Industry qualifications related to paid social are a plus
10. Understanding of customer trends and ability to identify opportunities

Benefits

Our benefits support our people’s health and wellbeing, including mental, physical, financial, social, and environmental aspects. We promote flexible working and offer family-friendly benefits.

• 25 days holiday pro-rata, with options to buy or sell
• Private Medical Insurance
• Enhanced pension and life insurance
• Other benefits and discounts

Why Bupa?

As a health insurer and provider, our customers are our focus. We are committed to helping people live longer, healthier, happier lives and to making a better world. We value diversity and encourage applications from all backgrounds.

Bupa is a Level 2 Disability Confident Employer, committed to fair treatment and reasonable adjustments during recruitment.

Additional Information

Time Type: Full time

Job Area: PR, Marketing & Brand

Location: Bupa Place