Paid Social Media Manager

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Position: Paid Social Media Manager at Protein Works

Overview: The Paid Social Media Manager drives revenue growth in DTC markets by managing paid social channels, supporting key commercial metrics such as Order Volume, AOV, Gross Margin, LTV:CAC, NNPOFO, and customer acquisition. The role involves strategic leadership, collaboration across teams, and delivering sustainable growth through paid social campaigns.

Team Structure: The manager works within a Squad, collaborating with the Growth Hacker/Squad Leader and other members, focusing on strategy and execution of paid social channels.

Key Responsibilities:

• Develop and manage paid media strategies across Google Ads, Meta, and TikTok.
• Monitor and optimize campaign performance, including budgets and targeting.
• Collaborate with creative teams for ad development.
• Understand product dynamics to support growth in AOV.
• Drive new customer acquisition consistently.
• Optimize LTV through paid social efforts.
• Monitor site and product conversion rates and implement improvements.
• Share insights and turn learnings into actions.
• Ensure brand standards and customer-focused executions.
• Identify and support growth opportunities.
• Align paid social spend with broader business goals.

Core Competencies:

• Growth and innovation mindset.
• Strategic planning and team collaboration skills.
• Hands-on experience with Meta and TikTok platforms.
• Mastery of gross margin, CAC, LTV, and performance drivers.
• Passion for data, social media, and industry trends.
• Relationship-building skills and self-motivation.

Core Behaviours:

• Pace: act swiftly to build momentum.
• Communication: value team interaction.
• Trust: deliver on commitments and support others.
• Transparency: promote openness and remove barriers.
• Challenge: embrace discomfort for growth.
• Learn: foster experimentation and continuous improvement.

About Protein Works:

Protein Works is a multi-award-winning nutrition brand based in the Northwest, committed to helping people live healthier lives through innovative, high-quality products. With over 350 million shakes sold worldwide and a team of 170, we aim to deliver excellence and innovation in health and nutrition.