Digital PR Lead

Black & White Zebra; United Kingdom; Remote; GBP 30,000 - 45,000; Full time

Job summary

A leading company is seeking a Digital PR Lead to enhance its media presence and manage digital campaigns. This full-time remote role offers a competitive salary and the opportunity to work with a dynamic team focused on professional success.

Benefits

Discretionary Bonuses

Flexible Hours

Qualifications

• Proven ability to earn links and coverage through ongoing PR activities.
• Experience with brands in professional services and the world of work.

Responsibilities

• Devise data-driven outreach campaigns with pre-considered angles.
• Create 3-6 month campaign plans across relevant niches.
• Act as PR contact for journalists and editorial team.

Skills

Collaboration

Creativity

Continuous Learning

Self-sufficiency

Relationship Building

Digital Trends Awareness

Tools

Digital PR Tools

Job description

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This range is provided by Black & White Zebra. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

About us: At Black & White Zebra, our publications are the cornerstone of our company. They help people succeed at work through educational content, advisory, thought leadership, and relevant media.

Using written content, engaging videos, award-winning podcasts, and highlighting industry leaders, we have built communities of like-minded individuals across various industries.

About The Role: We’re seeking a Digital PR Lead to shape and scale our media presence and digital campaigns. You will manage online coverage, grow our backlinks, mentions, and press coverage in top-tier and niche media, enhancing our domain authority and personal branding efforts.

This role supports remote work with flexible hours, primarily aligning with UK time zones, with occasional meetings with North American teams.

Who you are:

• Collaborative, able to build strong relationships across departments
• Creative, able to find relevant angles for coverage
• Continuous learner, staying updated on industry trends
• Self-sufficient, bringing ideas and solutions
• Existing relationships with journalists at top-tier media
• Plugged into digital and cultural trends, using various platforms and tools

Responsibilities:

• Devise data-driven outreach campaigns with pre-considered angles
• Create 3-6 month campaign plans across relevant niches
• Build outreach lists and leverage networks for coverage
• Coordinate with in-house editors for expert commentary
• Identify journalist requests on social media and tools
• Act as PR contact for journalists and editorial team
• Collaborate on campaign ideas and outreach strategies

Success metrics:

• Number of links and brand mentions achieved
• Number of campaigns published monthly

Required skills:

• Proven ability to earn links and coverage through ongoing PR activities
• Ability to generate reactive and proactive PR opportunities
• Craft compelling, personalized pitches
• Experience with Digital PR tools and techniques
• Track record of content campaigns that earned links
• Building outreach lists and securing coverage
• Active engagement in platforms where journalists seek expert commentary
• Strategic timing and campaign planning skills
• Follow-up skills to convert mentions into links
• Experience with brands in professional services and the world of work
• Ability to analyze and report campaign success

Nice to have:

• SaaS or B2B brand experience
• Experience managing and training junior team members

This full-time remote position offers an annual salary of £30,000 to £45,000 GBP, plus discretionary bonuses and benefits. Salary ranges are indicative and based on UK market data, with adjustments for candidates outside the UK or at different seniority levels.

About Black and White Zebra:

Headquartered in Vancouver, BC, Canada, since 2012, our influential digital publications help millions succeed at work. Our brands cover project management, product management, people management, customer experience, quality assurance, and more, connecting communities with knowledge, skills, and tools for professional success.

Founded in 2011 as The Digital Project Manager blog, we have grown into an international team of 70+ creators, strategists, and innovators, with over 14 online publications. We are impact-driven, combining startup agility, agency creativity, and global diversity.

Our recent accolades include ranking #30 in The Globe and Mail’s Fastest Growing Company list and winning a CMI award for Best Digital Publication. We are committed to diversity, equity, and inclusion, welcoming candidates from all backgrounds.