Product Marketing Manager, Creative Products, UK

TikTok; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

A leading company in the digital marketing space seeks a product marketing expert to drive revenue growth through innovative creative solutions. The ideal candidate will have extensive experience in collaborating with product teams and a proven ability to influence advertisers. This role involves strategizing creative product initiatives and optimizing performance based on data insights.

Qualifications

• 5+ years in product marketing, creative strategy, or advertising.
• Experience managing advertising RFP processes.
• Strong experience delivering persuasive presentations.

Responsibilities

• Own and lead creative product strategy for key clusters in the UK market.
• Build strong relationships within TikTok’s creative ecosystem.
• Track and analyze KPIs such as revenue and adoption rates.

Skills

Product Marketing

Creative Strategy

Advertising

Data Analytics

Communication

Cross-functional Collaboration

Education

MBA/Masters degree

Job description

Responsibilities

As part of the Global Monetization Creative Product Team, you will play a pivotal role in scaling creative adoption across Europe, empowering advertisers to unlock TikTok’s creative potential and driving sustained revenue growth through innovative product solutions.

Our Advertiser Enablement team acts as the gateway between Creative Product and the EUI market, including GBS and our clients directly. We are the frontline for driving revenue, ensuring that Creative is a lever for TikTok growth, and that our products are adopted across our largest activations.

We are seeking an entrepreneurial, high-EQ creator- and product marketing expert who can help bring advertisers’ visions to life with engaging content.

The ideal candidate will have extensive experience collaborating with product teams, creative partners, and content creators in a commercial context, with a proven ability to influence advertisers to see creative as a catalyst for business success. Candidates should be comfortable discussing campaign performance with marketing directors and negotiating incentive plans with creative partners to foster sustained engagement.

Responsibilities

• Own and lead creative product strategy for key clusters in the UK market, driving revenue growth and maximizing product penetration.
• Serve as a subject matter expert on TikTok’s Creative Product Suite (TikTok One, Symphony, and others), providing insights and actionable recommendations to internal teams and external clients.
• Build strong relationships within TikTok’s creative ecosystem, educating partners and clients on best practices and identifying revenue-driving levers across the region.
• Develop and refine monetization strategies using data trends and inbound feedback, continuously optimizing product performance for maximum revenue impact.
• Position creative input as a growth driver in marketing activations.
• Track and analyze KPIs such as revenue, adoption rates, and customer retention, providing insights to optimize product adoption and campaign performance.
• Manage end-to-end creative product enablement on the demand side, ensuring smooth pre- and post-sales execution while maintaining strong partner relationships for long-term success.

Qualifications

Minimum Qualifications

• 5+ years in product marketing, creative strategy, or advertising, with a proven record of driving revenue through innovative creative solutions and data-driven strategies.
• Experience managing the advertising RFP process with a solid understanding of digital marketing tactics and KPIs, aligning proposals with client goals.
• Expertise in product and data analytics, with the ability to translate insights into actionable recommendations.
• Strong experience delivering persuasive presentations to senior clients, clearly communicating product value and creative impact.
• Excellent communication skills across channels, including executive briefings, client presentations, and stakeholder engagement.
• Proven ability to lead cross-functional collaboration to align on monetization goals and execute strategic initiatives.

Preferred Qualifications

• MBA/Masters degree

About TikTok

TikTok is the leading platform for short-form mobile videos. Our mission is to inspire creativity and bring joy. With headquarters in Los Angeles and Singapore, and offices worldwide, we foster a diverse and innovative environment.

Why Join Us

Inspiring creativity is central to TikTok’s mission. We aim to help people express themselves, connect, and discover. Our diverse teams create value, inspire, and bring joy daily. We value curiosity, humility, and impact, embracing challenges as opportunities to learn and innovate. Join us to grow together and make a difference.

Diversity & Inclusion

TikTok is committed to creating an inclusive environment that values skills, experiences, and perspectives. We celebrate diversity and strive to reflect the communities we serve, fostering a workplace where everyone can thrive.