Product Marketing Manager, Creative Products, UK

TN United Kingdom; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

A forward-thinking company is on the lookout for a dynamic Product Marketing Manager to join their Creative Products team in London. This role is pivotal in scaling creative adoption across Europe and empowering advertisers to unlock the platform’s creative potential. The ideal candidate will have a rich background in product marketing and creative strategy, coupled with exceptional communication skills. You will collaborate closely with cross-functional teams, manage creative product strategies, and drive revenue growth through innovative solutions. If you have a passion for creativity and a knack for data-driven strategies, this opportunity is perfect for you.

Qualifications

• 5+ years in product marketing with a focus on creative solutions.
• Expertise in data analytics and digital marketing KPIs.

Responsibilities

• Lead creative product strategy for the UK market to drive revenue.
• Educate partners on best practices and identify revenue opportunities.

Skills

Product Marketing

Creative Strategy

Digital Marketing KPIs

Data Analytics

Communication Skills

Education

MBA or Master’s Degree

Job description

Social network you want to login/join with:

Product Marketing Manager, Creative Products, UK, London

Client:

TikTok

Location:

London, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Reference:

03d4c52b65dd

Job Views:

5

Posted:

05.05.2025

Expiry Date:

19.06.2025

Job Description:

As part of the Global Monetization Creative Product Team, you will play a pivotal role in scaling creative adoption across Europe, empowering advertisers to unlock TikTok’s creative potential and driving sustained revenue growth through innovative product solutions. Our Advertiser Enablement team acts as the bridge between Creative Product and the EUI market, including GBS and clients, focusing on revenue generation and product adoption.

We are seeking an entrepreneurial, high-EQ creator- and product marketing expert who can bring advertisers’ visions to life with engaging content. The ideal candidate will have extensive experience working with product teams, creative partners, and content creators in a commercial context, with a proven ability to influence advertisers to embrace creative strategies as a business growth lever. They should be comfortable discussing campaign performance with marketing directors and negotiating incentive plans with creative partners to ensure ongoing engagement.

Responsibilities:

1. Own and lead creative product strategy for key clusters in the UK market, driving revenue and product penetration.
2. Serve as a subject matter expert on TikTok’s Creative Product Suite, providing insights and recommendations to internal teams and clients.
3. Build and nurture relationships within TikTok’s creative ecosystem, educating partners on best practices and identifying revenue opportunities.
4. Develop monetization strategies based on data trends and feedback, optimizing product performance for revenue impact.
5. Position creative input as a growth driver in marketing activations.
6. Track and analyze KPIs such as revenue, adoption, and retention, offering insights to improve product adoption and campaign results.
7. Manage end-to-end creative product enablement, ensuring smooth pre- and post-sales processes and maintaining strong partner relationships.

Minimum Qualifications:

• 5+ years of experience in product marketing, creative strategy, or advertising, with a successful track record in revenue growth through creative solutions and data strategies.
• Experience managing advertising RFP processes with a strong grasp of digital marketing KPIs and aligning proposals with client goals.
• Expertise in product and data analytics, translating insights into actionable strategies.
• Proven ability to deliver compelling presentations to senior clients and stakeholders.
• Excellent communication skills across channels, including executive briefings and client presentations.
• Ability to collaborate with cross-functional teams to achieve monetization goals.

Preferred Qualifications:

• MBA or Master’s degree.