Senior Retention Marketing Executive

SLAMcore; London; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

An innovative company is seeking a Senior Retention Marketing Executive to enhance customer engagement through impactful email and push campaigns. In this role, you'll collaborate with various teams to drive repeat orders and support growth strategies in Germany and Austria. If you have a passion for customer-centric marketing and enjoy analyzing data to optimize campaigns, this is a fantastic opportunity to make a meaningful impact in a rapidly growing business. Join a team that values creativity and collaboration, and help shape the future of customer retention in the gifting industry.

Benefits

Flexible working & work from abroad

25 days holiday + your birthday

1 Volunteering day each year

Enhanced family leave

Workplace nursery scheme

Flexible training framework

Irresistible discounts on products

Equity options from day 1

Qualifications

• 1-2 years experience in email marketing, preferably D2C.
• Experience with data analysis and comfortable working with numbers.

Responsibilities

• Plan and deliver email marketing strategy for Germany & Austria.
• Build email and push notification campaigns, including A/B tests.

Skills

Email Marketing

Data Analysis

HTML

Customer Engagement

Communication Skills

Project Management

Education

Bachelor's Degree

Tools

Braze

Asana

Job description

Hi, we’re Bloom & Wild. We don’t just send flowers. We help our customers to care wildly. Caring wildly is celebrating the little things we all do for each other every day. Not just the big occasions. It’s being there for the highs. Stepping up for the lows.

We care wildly about people and our planet. Which is why we’re so proud to be a certified B Corp – committed to making long-term positive change for our community, and the world around us.

Founded in 2013, our mission back then was to make sending and receiving flowers the joy that it should be, by harnessing technology, brand and letterbox delivery. We announced £75 million Series D funding in 2021 and that same year acquired bloomon in The Netherlands and Bergamotte in France. Together, we’ve fulfilled and delivered over 20 million orders (and counting!), making us the largest direct to consumer flower business in Europe.

Now home to a family of 3 beautiful brands, we’re driven by our vision to create the destination for making life a little more thoughtful and beautiful. And we won't stop at flowers and plants. Starting with the Bloom & Wild brand, we're expanding our gifting offering to other categories like cakes, candles and cocktails. This is all part of our ambition to build Europe's #1 direct to consumer gifting destination.

️ Digital Marketing @ Bloom & Wild Group

Our Digital Marketing team is responsible for driving sustainable growth in each of our markets, by delivering innovative, creative and measurable digital campaigns. Our Retention team sits within Digital Marketing, and is responsible for nurturing Bloom & Wild’s existing customers. We aim to drive frequency and reactivation across the customer lifecycle, and use a combination of email, push notification and digital marketing initiatives to support customer engagement and lifetime value. In doing so, we collaborate with many teams across the business, including Brand and Creative, Commercial, Data and Product teams.

️What you’ll be doing

We’re looking for a Senior Retention Marketing Executive to join our Retention team. You’ll report to our Senior Retention Performance Manager, Anna, work alongside two Senior Retention Executives and will look after Email and Push channels to drive repeat orders from existing customers in Germany and Austria. You’ll support end-to-end campaigns for your markets, which will include historical retrospectives and analysis, input on campaign planning, campaign testing, building and sending beautiful campaigns to our customers. You will also be a key driver of our Germany growth strategy and other important strategic projects for the business.

Your responsibilities will include:

• Work closely with other members of the team to plan, brief and deliver our email marketing strategy for Germany & Austria
• Collaborate with our Brand, Creative, Range and Country teams to deliver customer-centric email campaigns
• Build our email, push notification and in-app message campaigns, including A/B test setups, customer segment creation, and scheduling of content within our email service provider (Braze)
• Help drive forward key strategic projects for our German market to support our ambitious growth targets, such as developing and executing a test-and-learn roadmap
• Discount and tracking code creation in our content management system
• Analyse A/B test results and provide actionable insights and recommendations
• Report on key performance metrics to the wider team in monthly meetings.

You’ll love this role if you…

• You have a passion for understanding our customers and take a customer-first approach in your decision making. You care about delivering world-class campaigns, are excited by the challenge of driving our most meaningful retention marketing channels, and always look to innovate and improve how we do things!

• 1-2 years experience in email marketing, D2C experience is desirable
• Based in the UK and able to travel to our London office at least twice a week
• German speaking or a level of German language proficiency is desirable but is not essential
• Some HTML and email marketing experience is essential
• Experience with data analysis and comfortable working with numbers
• Experience using Asana and Braze is desirable but is not essential
• Excellent communication and people skills.
• Able to build relationships quickly and coordinate a wide variety of stakeholders to tight timelines in a fast-moving business
• Super organised - you can simultaneously manage a number of concurrent projects, delivering consistently to a high standard whilst remaining flexible for last minute changes
• Highly logical in your approach to solving problems
• Attention to detail - you sweat the details and take care in your work so that you deliver to a consistently excellent standardInitiative - you take ownership to get things done and are willing to roll up your sleeves and get stuck in.

These are some of the skills and experience we think will enable success in this role, but please don’t worry if you are missing some of these. We’re committed to building a team made up of different strengths, skills and experiences, so if you’re excited about our values, passionate about what you do and would like to join us in doing things more thoughtfully, we’d love to hear from you.

Belonging @ Bloom & Wild

We know that we learn through our differences, and building a diverse team has always been central to creating the best experience for our customers. We value all backgrounds, perspectives, ideas and experiences, and encourage everyone to share their opinions openly within our caring and inclusive team. Our champions community actively advances our culture of inclusion and belonging, which is organised around 8 pillars of diversity. These cross-business networks offer additional opportunities for connection, education, support and celebration, and ensure that inclusivity continues to be embedded in our ways of working.

Our ways of working

We really believe in the power of connection. For us that looks different depending on the team you work in. Some of our teams work together in person every day, whereas others may connect in person every quarter.

We also believe in flexibility that supports you, the work you do, and your team. How much you work from home and from our office depends on a balance of those needs, and you’ll agree this with your manager.

Whether it’s through a shared project, a learning and development opportunity, or an afterwork social - we trust our teams to make the right decisions (for them and us) about where and how they work each day.

We’re big on collaboration, empathy, knowledge sharing and growth, and our values drive our priorities every day:

Lead change for good: we have the guts to try new things and step up to do what matters most

Think deeply, act swiftly : we make sure there’s thoughtful rationale behind our approach and always act swiftly to implement ideas

Care wildly: we pour care and creativity into everything we do and pay attention to the things that make a difference

Stay open, be curious: we’re open about what we’re doing and why, and we welcome challenges from each other

Work that works for you

To care wildly for our customers, firstly we care wildly for our teams. We work hard to craft a culture of thoughtfulness and care, where there is a strong sense of inclusion and belonging, enabling all of our people to thrive and be successful each day.

Our perks and benefits include:

Flexible working & work from abroad

25 days holiday + your birthday + flexible bank holidays, & option to buy additional holiday each year

1 Volunteering day each year

Enhanced family leave and a workplace nursery scheme

A flexible training framework for every stage of your career

Irresistible discounts on our products, blooms & subscriptions!

Share in our success with a choice to take equity options from day 1

For more information on our perks & bens, please see www.bloomandwild.com/careers

Getting hired

We know that job searching can be daunting, and we want to do everything we can to ensure that your experience with us is a good one. Interviewing is a 2-way process, and we’re keen to answer all of the questions you have, so that you can be sure (and excited!) that we’re the right move for you.

If your application is successful, you can expect to have a quick 30 minute chat with Estelle (Talent Manager), to run through your experience, motivations and the role in more detail. Following this you will have a first interview (online) with Anna (hiring manager). A second interview will include a task (which will be shared with you in advance) and this will also be attended by Anna and our Head of Retention. A final interview would be with the Chief Marketing Officer.

We believe in leading change for good, so if there’s anything that we can do to help you flourish throughout your application process with us, or if you have any feedback, please share this with us anonymously here so we can use this to improve your experience.

#Bloom&Wild