Marketing Specialist

TN United Kingdom; Saffron Walden; Remote; GBP 30,000 - 45,000; Full time

Job summary

A leading company is seeking a Marketing Specialist to support digital marketing initiatives across various segments. The role involves developing campaigns, managing marketing materials, and collaborating with teams to enhance lead generation and conversion. This position can be remote within Europe.

Qualifications

• Solid experience in marketing or customer service.
• Excellent written and verbal communication skills.
• Resourceful and proactive self-starter.

Responsibilities

• Develop, implement, and optimize digital marketing campaigns.
• Manage the planning and execution of marketing materials.
• Collaborate with Marketing and Sales managers for campaigns.

Skills

Communication

Digital Marketing

Proactive

Education

Bachelor’s degree in marketing, business, or related field

Tools

Salesforce.com

Pardot

Job description

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For 75 years, Charles River employees have collaborated to assist in the discovery, development, and safe manufacture of new drug therapies. When you join our team, you will significantly impact the health and well-being of people worldwide. Whether your background is in life sciences, finance, IT, sales, or another field, your skills will be vital to our work. In return, we’ll support your career development and growth.

Job Summary

The marketing specialist supports the DSA marketing teams by leading and supporting initiatives for key segments, including the crops and chemicals segment, as well as pharma and biotech segments. The role provides essential support to expand the team’s capacity to deliver lead generation campaigns, nurture campaigns for conversion, and support closed-won business.

A focus on digital marketing is crucial to facilitate the movement of leads through the customer journey. Additionally, this role supports the BD/AM teams with sales enablement tools and marketing support for initiatives such as site events. This position can be located remotely in Europe.

Core Tasks and Responsibilities

• Develop, implement, and optimize digital marketing campaigns across web, SEO/SEM, email, social media, display advertising, and customer feedback surveys, based on data analysis and customer insights.
• Manage the planning and execution of marketing materials, brochures, and web content in collaboration with the marketing team.
• Assist with virtual and in-person events, including webinars, seminars, workshops, chapter events, and conferences.
• Monitor performance, evaluate effectiveness, quantify ROI, and optimize future projects.
• Collaborate with Marketing and Sales managers to develop account-based marketing campaigns.
• Utilize Salesforce.com and Pardot to track opportunities and report on project outcomes.
• Analyze customer journey and experience to suggest improvements that enhance lead conversions through digital tools.
• Maintain a professional and competent image to customers through various communication channels and events.
• Maintain knowledge of all company product lines, with deeper understanding of supported business segments.
• Identify and develop synergistic marketing programs across products and business units.
• Track trends and insights to optimize marketing spend and performance.
• Perform other duties as assigned.

We offer a competitive salary and benefits package, commensurate with skills and experience.

Job Qualifications

• Bachelor’s degree (B.A / B.S.) in marketing, business, or related field, or equivalent experience.
• Solid experience in marketing or customer service.
• Excellent written and verbal communication skills.
• Digital marketing experience.
• Resourceful and proactive self-starter.

About Safety Assessment

Charles River is dedicated to helping partners expedite preclinical drug development with exceptional safety assessment services, state-of-the-art facilities, and expert regulatory guidance. Our team designs and executes programs that anticipate challenges, ensuring a smooth journey to market, conducting approximately 300 IND programs annually.

About Charles River

Charles River is an early-stage contract research organization (CRO) with a diverse portfolio supporting clients from target identification through preclinical development. Our services include laboratory animal medicine, discovery, safety assessment, clinical testing, and manufacturing support. With over 20,000 employees across 110 facilities in more than 20 countries, we are positioned to provide global resources and multidisciplinary expertise. Our clients include pharmaceutical and biotech companies, government agencies, hospitals, and academic institutions worldwide.

We are passionate about improving lives through our work, guided by our mission and scientific excellence. We are committed to diversity and inclusion, actively recruiting talent from all backgrounds.