Copywriter

Tag; Welwyn Garden City; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

Ein innovatives Unternehmen sucht einen kreativen Copywriter, der leidenschaftlich Geschichten erzählt und über fundierte Kenntnisse im kundenorientierten Schreiben verfügt. In dieser spannenden Rolle im Tesco Creative Studio werden Sie an vielfältigen Projekten arbeiten, die von saisonalen Kampagnen bis hin zu nachhaltigen Botschaften reichen. Sie werden eng mit Design- und Marketingteams zusammenarbeiten, um die Marke zum Leben zu erwecken und eine konsistente, ansprechende Kommunikation sicherzustellen. Wenn Sie in einem unterstützenden Team arbeiten möchten, das kreative Ideen schätzt und fördert, ist dies die perfekte Gelegenheit für Sie.

Benefits

Zugang zu Lern- und Entwicklungsplattform

Regelmäßige Teamtage

Inspiration Sessions

Qualifications

• Mindestens 3 Jahre Erfahrung im Schreiben für Verbrauchermarken.
• Fähigkeit, klar und prägnant im Einklang mit Markenrichtlinien zu schreiben.

Responsibilities

• Erstellen und Bearbeiten von ansprechendem Text für verschiedene Kanäle.
• Entwicklung konzeptioneller Ideen für Kampagnen, die mit Marken- und Geschäftszielen übereinstimmen.

Skills

Kreatives Schreiben

Kundenorientierte Kommunikation

Konzeptionelles Denken

Zeitmanagement

Education

Bachelor in Kommunikationswissenschaften

Bachelor in Marketing

Job description

Copywriter

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Tag has been the trusted production partner for brands worldwide for over 50 years, helping them achieve their business goals across borders and cultures. With 2,700 experts in 29 countries, we are a global team of collaborators, innovators, and motivators.

We pride ourselves on fostering inclusive, empowering environments where individuality is celebrated, and everyone feels safe and supported. By embracing diversity of thought, experience, and expertise, we maximize potential for both our people and clients.

As part of dentsu Group since June 2023, Tag combines its unparalleled expertise in delivering personalized, omnichannel content with dentsu’s innovation and technology infrastructure. Together, we solve clients’ toughest challenges, creating transformative solutions that drive marketing effectiveness and efficiency across the customer journey.

Tag respects individuality and the power of collaboration, turning big ideas into impactful results.

The role

Are you a creative copywriter with a passion for storytelling and a solid understanding of customer-focused writing? If you're looking to make an impact in one of the UK’s most recognisable brands, we’d love to hear from you.

We’re looking for a midweight copywriter to join our in-house agency, Tesco Creative Studio.

We’re looking for someone with a couple years of experience under their belt and a keen interest in food, fashion and lifestyle. From Finest campaigns to Clubcard promotions, seasonal events to sustainability messaging – this role is varied, fast-paced and full of creative opportunities.

Collaborative and idea-led

You’ll work across multiple customer-facing platforms – from emails and social to web, DM and online. One day you could be writing punchy headlines for a loyalty push, the next helping shape a personalised campaign for the Tesco app.

Working closely with our ops, design, and publishing teams, you’ll help bring the Tesco brand to life with clarity, warmth and originality – making sure our tone of voice is consistent, distinctive and, most importantly, connects with customers.

Part of a close-knit team

You’ll sit within our growing copy team and be collaborating with other members of the Online, Brand and Customer teams every day. We’re a supportive bunch and believe good ideas can come from anywhere – so you’ll be encouraged to share, shape and grow your creative thinking with the team.

A creative environment to thrive in

We work a hybrid model, with at least three days a week at our Welwyn Garden City campus (just 29 minutes direct into London Kings Cross). You’ll enjoy access to great facilities, regular team days and inspiration sessions, and Tesco’s learning and development platform to support your professional growth.

Responsibilities

• Writing and editing clear, engaging copy across key customer channels – including email, web, social, print and online.
• Developing conceptual ideas for campaigns that align with brand and business goals.
• Implementing the Tesco tone of voice across a range of communications.
• Working with the creative and marketing teams to deliver and present effective, high-impact work.
• Responding to briefs with creativity, insight and attention to detail.

Skills and Experience required

• 3+ years of experience writing for consumer-facing brands – food, FMCG, or retail a bonus.
• A body of work that shows conceptual thinking, creativity, and strong tone of voice skills.
• The ability to write clearly, concisely, and in line with brand guidelines.
• A proactive attitude with the ability to organise your work around multiple deadlines, in a fast-moving environment.

As an ethical employer, Tag will never ask job applicants to provide private, sensitive information upfront or make offers of employment contingent on financial requests or responsibilities from any candidate.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Project Management and Advertising

• Industries

  Media Production and Advertising Services

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