Brand Manager Tequila - El Jimador

Brown-Forman; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading company in the spirits industry is seeking a Brand Manager for Tequilas to drive growth and manage brand strategies. This role involves collaboration with global stakeholders and requires strong marketing experience in dynamic categories. The ideal candidate will have a passion for brands and excellent communication skills, ready to advocate for their portfolio.

Benefits

Equitable pay structures

Premium employee experience

Range of premium benefits

Qualifications

• FMCG/Spirit background required.
• Previous marketing experience in dynamic categories.
• Fluent in English with superior communication skills.

Responsibilities

• Drive profitable growth by building strategic plans.
• Manage brand P&Ls and optimize strategy.
• Lead brand communication strategies and activation plans.

Skills

Commercial Skills

Communication

Creative Problem Solving

Interpersonal Skills

Job description

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:

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Quote from Hiring Manager

The Brand Manager Tequilas is a key member of the Emerging Brand team and a highly motivated marketer looking to shape the future of an exciting portfolio in a very dynamic category!

Meaningful Work From Day One

The brand manager is responsible for driving profitable growth by building the strategic plans of his/her portfolio and ensuring best in class execution collaborating closely with the key UK & Global stakeholders. This is a role which requires a strong ability to advocate & champion the brands within the business.

What You Can Expect

Value Creation

• Development of long-term and annual brand plans seeking approval from local, regional and global brand stakeholders

• Guardian of the brand P&Ls - optimising strategy, investment, pricing & promotions across channels & SKU mix while monitoring brand performance and implement corrective actions

• Manage and track the A&P budgets for the brand including regular meetings with finance and budget owners to track spend

Strategic Relationships & Partnerships

• Lead and champion the brand and shape the direction and growth of the different expressions with the support of the Head of Marketing

• Partner closely with the Assistant Brand Manager on multiple projects while actively participating in the ABM development plan

• Develop strong working relationships with internal, external (creative, media and BTL agencies) and global stakeholders

• Act as a role model of B-F values

Drive for results

• Bring the brand plans to life by delivering best in class communication strategies and activation plans partnering closely with the UK cross functional team (Customer Marketing, Advocacy, Prestige and Sales)

• Work with the BBI team (Brand and Business Insights) to measure and review all relevant research data information and identify insights to unlock growth

• Partner with the Head of Marketing to drive the communication agenda of the brand in the UK as well as championing a test & learn approach

• Strongly partner with production and global team to ensure UK needs are fulfilled

What You Bring to the Table

• FMCG/Spirit background

• Previous marketing experience building brands within a dynamic and fragmented category

• Experience in (operational) responsibility in ATL and BTL activities

• Experience working closely with PR agencies and managing earned media campaigns

• Strong & proven commercial skills

• Passion for brands and able to translate this into “ambassador” style of attitude and behaviour to the rest of the organisation

• On Trade knowledge and/or experience would be a plus

• Fluent English, both spoken and written - Superior communication skills (influencing, listening, presentations, written)

What Makes You Unique

• You are a creative problem solver with proven experience of growing brands within dynamic categories

• Self-Starter and growth mindset with an ability to challenge the status quo

• Collaborative team player with excellent persuasiveness, interpersonal and conflict management skills enabling to create strong working relationships

• Adaptable, flexible and resilient

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

#eljimador

Requisition Type:

Employee

Management Level:

Leader

Global Job Level:

L1

Number of Openings Available:

1