Brand Manager Tequila - El Jimador

Brown-Forman Australia Pty. Ltd.; London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading company in the spirits industry is seeking a Brand Manager for their Tequila portfolio. The role involves driving brand growth through strategic planning, managing budgets, and fostering relationships with key stakeholders. Ideal candidates will have a background in FMCG and proven marketing experience. Join a dynamic team where creativity and collaboration thrive.

Benefits

Equitable Pay Structures

Premium Employee Experience

Qualifications

• FMCG/Spirit background required.
• Previous marketing experience in dynamic categories.
• Fluent English with superior communication skills.

Responsibilities

• Drive profitable growth by building strategic brand plans.
• Manage brand P&Ls and A&P budgets.
• Develop strong relationships with stakeholders.

Skills

Commercial Skills

Communication

Problem Solving

Teamwork

Job description

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Quote from Hiring Manager

The Brand Manager Tequilas is a key member of the Emerging Brand team and a highly motivated marketer looking to shape the future of an exciting portfolio in a very dynamic category!

Meaningful Work From Day One

The brand manager is responsible for driving profitable growth by building the strategic plans of his/her portfolio and ensuring best in class execution collaborating closely with the key UK & Global stakeholders. This is a role which requires a strong ability to advocate & champion the brands within the business.

What You Can Expect

Value Creation

Development of long-term and annual brand plans seeking approval from local, regional and global brand stakeholders

Guardian of the brand P&Ls - optimising strategy, investment, pricing & promotions across channels & SKU mix while monitoring brand performance and implement corrective actions

Manage and track the A&P budgets for the brand including regular meetings with finance and budget owners to track spend

Strategic Relationships & Partnerships

Lead and champion the brand and shape the direction and growth of the different expressions with the support of the Head of Marketing

Partner closely with the Assistant Brand Manager on multiple projects while actively participating in the ABM development plan

Develop strong working relationships with internal, external (creative, media and BTL agencies) and global stakeholders

Act as a role model of B-F values

Drive for results

Bring the brand plans to life by delivering best in class communication strategies and activation plans partnering closely with the UK cross functional team (Customer Marketing, Advocacy, Prestige and Sales)

Work with the BBI team (Brand and Business Insights) to measure and review all relevant research data information and identify insights to unlock growth

Partner with the Head of Marketing to drive the communication agenda of the brand in the UK as well as championing a test & learn approach

Strongly partner with production and global team to ensure UK needs are fulfilled

What You Bring to the Table

FMCG/Spirit background

Previous marketing experience building brands within a dynamic and fragmented category

Experience in (operational) responsibility in ATL and BTL activities

Experience working closely with PR agencies and managing earned media campaigns

Strong & proven commercial skills

Passion for brands and able to translate this into “ambassador” style of attitude and behaviour to the rest of the organisation

On Trade knowledge and/or experience would be a plus

Fluent English, both spoken and written - Superior communication skills (influencing, listening, presentations, written)

What Makes You Unique

You are a creative problem solver with proven experience of growing brands within dynamic categories

Self-Starter and growth mindset with an ability to challenge the status quo

Collaborative team player with excellent persuasiveness, interpersonal and conflict management skills enabling to create strong working relationships

Adaptable, flexible and resilient

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.