Group Brand Manager

JR United Kingdom; London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A lifestyle fashion brand seeks a Group Brand Manager to shape its brand identity and strategy across various channels. This role involves leading brand campaigns, ensuring consistency, and collaborating with teams to align brand activities with commercial goals. A unique chance to blend strategic thinking with hands-on brand management in a creative environment.

Qualifications

• Experience in fashion, lifestyle or premium retail.
• Ability to lead brand strategy across multiple platforms.

Responsibilities

• Own and evolve the brand identity and messaging.
• Lead seasonal brand campaigns and product storytelling.
• Ensure brand integrity across all customer-facing activities.

Skills

Brand Strategy

Storytelling

Collaboration

Consumer Insight

Job description

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A lifestyle fashion brand is looking for an accomplished Group Brand Manager to take the reins of its brand identity and drive its evolution across multiple channels and markets. With a loyal customer base, a strong sense of style, and ambitious plans for future growth, this is a rare opportunity to shape the voice and vision of a well-loved retail name.

Working at the heart of the business, the Group Brand Manager will lead the development and execution of a cohesive brand strategy, championing consistency across retail, digital, campaign, and comms touchpoints. Working alongside the senior leadership team, this person will be the brand's custodian, ensuring it stays relevant, resonant, and distinctly British in a competitive landscape.

What's involved:

• Owning and evolving the brand identity, values and messaging across all customer-facing activity
• Leading seasonal brand campaigns and product storytelling, in partnership with creative, marketing and e-commerce teams
• Acting as the internal voice of the brand, ensuring consistency across departments and geographies
• Working with insight, retail and merchandising teams to understand consumer behaviours and align brand activity with commercial objectives
• Managing relationships and providing clear, inspiring briefs for creative development
• Ensuring brand integrity across packaging, in-store environments, social, and influencer activity

What they're looking for:

• A brand-led marketer with experience in fashion, lifestyle or premium retail
• Someone confident leading brand strategy and bringing ideas to life across multiple platforms
• A collaborative operator who thrives in a cross-functional role and can influence at all levels
• Experience managing agencies and creative partners
• Strong storytelling instincts, with a passion for British style and customer insight

This is a brilliant opportunity for someone who wants to make their mark-blending strategic thinking with hands-on brand guardianship in a creative, commercial environment.