E-commerce Social Media & Content Lead

Placements24; Southampton; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Professional development opportunities

Job summary

Placements24 is seeking a senior E-commerce Social Media & Content Lead to guide digital communication for an online retailer. The role is hybrid, leading a small team, shaping content across Instagram, Facebook, TikTok and more, while driving brand awareness, engagement and revenue growth.

With 5+ years in social media management and content strategy for ecommerce, you will implement the strategy, manage calendars, lead content creation, and optimize paid campaigns.

Qualifications

• 5+ years in social media management and content strategy for ecommerce
• Proven leadership experience
• Proficiency with content creation tools, social media platforms and analytics
• Exceptional copywriting and visual storytelling skills
• Understanding of social media algorithms and performance marketing
• Bachelor's degree in Marketing, Communications or related field (or equivalent expertise)

Responsibilities

• Develop, implement and manage a comprehensive social media and content strategy aligned with ecommerce objectives and brand guidelines
• Lead creation of high-impact content across formats (visuals, video, copy) for platforms like Instagram, Facebook, TikTok
• Oversee social media content calendar ensuring consistent brand voice and timely publication
• Manage and optimize paid social campaigns to achieve target ROI and KPIs
• Analyze performance data, identify trends and provide strategic recommendations
• Mentor junior team members and foster a collaborative, high-performing environment

Skills

Social media management

Content strategy

Leadership

Copywriting

Analytics

Content tools

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Social platforms

Analytics suites

Job description

About the Role

Our client, a leading online retailer, is seeking an experienced and visionary E-commerce Social Media & Content Lead to guide their digital communication efforts in Randburg . This senior role is responsible for developing and executing a cohesive social media and content strategy that drives brand awareness, customer engagement, and revenue growth for their e-commerce business. You will lead a small team, manage content creation pipelines, and oversee the strategic direction across all relevant social platforms. This hybrid position offers a blend of in-office collaboration and remote flexibility, empowering you to shape our client's digital narrative.

Key Responsibilities

• Develop, implement, and manage a comprehensive social media and content strategy aligned with e-commerce objectives and brand guidelines.
• Lead the creation of high-impact, engaging content across various formats (visuals, video, copy) for platforms like Instagram, Facebook, TikTok, and others.
• Oversee the social media content calendar, ensuring a consistent brand voice and timely publication of posts.
• Manage and optimize paid social media advertising campaigns to achieve target ROI and KPIs.
• Analyze performance data, identify trends, and provide strategic recommendations for continuous improvement and innovation.
• Mentor and guide junior members of the social media and content team, fostering a collaborative and high-performing environment.

Requirements

• Extensive experience (5+ years) in social media management and content strategy, with a strong focus on e-commerce.
• Demonstrated leadership experience, managing teams or projects effectively.
• Proficiency in content creation tools, social media management platforms, and analytics suites.
• Exceptional strategic thinking, copywriting, and visual storytelling skills.
• Deep understanding of social media algorithms, advertising best practices, and performance marketing.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent demonstrated expertise.

Benefits

• A highly competitive salary package commensurate with leadership experience.
• Hybrid work model offering flexibility and work-life balance.
• Opportunities for significant professional development and leadership growth.
• Exclusive employee discounts on the company's diverse product range.
• A dynamic, creative, and collaborative work culture within a leading e-commerce company.