E-Commerce Editor, Runner's World

Hearst Communications, Inc.; Greater London; On-site; GBP 40,000 - 45,000; Full time

Benefits offered by this job

Hearst ERG Groups

Wellbeing resources

Salary Finance tools and discounts

Job summary

Runner’s World is seeking an Ecommerce Editor to own the full lifecycle of commerce content, from buying guides to product reviews and deal round‑ups. You will write, edit and commission content while enhancing affiliate revenue and reader engagement.

You’ll work closely with editorial, SEO, audience development and commercial teams to optimise performance across platforms, ensuring content meets Hearst standards and delivers measurable results.

Qualifications

• Experience in ecommerce or commerce editorial within health, fitness or lifestyle publishing.
• Genuine passion for running and understanding what runners want.
• SEO-led commerce content that drives audience engagement and commercial performance.
• Excellent writing, editing and proofreading with strong editorial judgement.
• Strong analytical skills to use data and insights to optimise content.
• Experience using affiliate and analytics platforms such as Looker, Amazon Associates or Skimlinks.
• Collaborative approach across editorial, commercial and audience teams.
• Knowledge of affiliate marketing, SEO best practices and ASA guidelines.
• Camera presenting or product testing experience is a plus.

Responsibilities

• Own ecommerce content strategy for Runner’s World across allocated product categories.
• Identify opportunities to grow audience engagement and affiliate revenue with high‑quality shopping content.
• Plan and deliver seasonal campaigns and key retail events, including Prime Day, Black Friday and Christmas.
• Build and maintain a pipeline of evergreen content alongside reactive opportunities.
• Edit colleagues’ work and ensure consistency with editorial guidelines.
• Write, edit and commission buying guides, product reviews, gift guides, and deal round‑ups.
• Monitor ecommerce content performance using analytics and affiliate reporting tools.
• Collaborate with editorial, SEO, audience development, newsletter, social and commercial teams to maximise reach.
• Ensure all content complies with Hearst standards and ASA guidelines.

Skills

Ecommerce editorial

Running knowledge

SEO content

Writing & editing

Analytics

Affiliate platforms

Cross-functional collaboration

ASA guidelines

On-camera presenting

Deadline management

Tools

Looker

Amazon Associates

Skimlinks

Job description

Salary - £40,000-£45,000 - Salary is dependent on experience and will be assessed in line with the candidates skills, knowledge and relevant expertise.

Role

As Ecommerce Editor for Runner’s World, you’ll play a key role in growing affiliate revenue and audience engagement across one of the UK’s leading health and wellness brands. Combining a genuine passion for running with strong editorial instincts, you’ll create trusted shopping content that helps readers make informed purchasing decisions while driving commercial performance.

You’ll take ownership of the full lifecycle of commerce content for your assigned categories, from identifying opportunities and testing products through to writing, editing, publishing and optimising content. Working closely with editorial, audience development, SEO, commercial and data teams, you’ll ensure content reaches the right audiences, performs strongly across multiple platforms and contributes to our wider ecommerce strategy.

This is an exciting opportunity for someone who enjoys combining editorial creativity with data‑driven decision making and wants to shape the future of commerce content for one of Hearst’s most recognised brands.

Main Duties

• Own the ecommerce content strategy for Runner’s World across allocated product categories.
• Identify opportunities to grow audience engagement and affiliate revenue through high‑quality shopping content.
• Plan and deliver seasonal campaigns and key retail events, including Prime Day, Black Friday and Christmas.
• Build and maintain a strong pipeline of evergreen content alongside reactive editorial opportunities.
• Contribute ideas that support the continued diversification of traffic sources beyond traditional search.

Editorial Content Creation

• Write, edit and commission best‑in‑class buying guides, product reviews, gift guides, deal round‑ups and other commerce content.
• Ensure all content reflects the trusted voice and editorial standards of Runner’s World while supporting commercial objectives.
• Regularly review and refresh existing content to maintain accuracy, relevance and search performance.
• Edit colleagues’ work where required, ensuring consistency, quality and adherence to editorial guidelines.

Performance & Optimisation

• Monitor the performance of ecommerce content using analytics and affiliate reporting tools.
• Use data, keyword research and testing to improve content performance, user engagement and conversion.
• Run and evaluate content experiments, including headline, merchant and placement testing, to identify opportunities for continual improvement.
• Produce regular performance reporting, identifying trends, opportunities and recommendations for future content.

Collaboration & Stakeholder Management

• Work closely with editorial, SEO, audience development, newsletter, social and commercial teams to maximise the reach and effectiveness of commerce content.
• Build positive working relationships with retailers, PR agencies and brand partners.
• Share knowledge, insight and best practice with colleagues across the ecommerce and editorial teams.

Editorial Standards & Compliance

• Ensure all commerce content complies with Hearst editorial standards, affiliate best practice and ASA guidelines.
• Maintain high editorial quality while balancing audience needs and commercial performance.
• Keep up to date with developments across ecommerce, affiliate marketing, SEO and the running market.

What We Are Looking For

• Experience in ecommerce or commerce editorial, ideally within health, fitness or lifestyle publishing.
• A genuine passion for running and a strong understanding of the products, brands and trends that matter to runners.
• Proven experience creating SEO‑led commerce content that drives audience engagement and commercial performance.
• Excellent writing, editing and proofreading skills, with strong editorial judgement.
• Strong analytical skills, with the ability to use data and insights to optimise content performance.
• Experience using affiliate and analytics platforms, such as Looker, Amazon Associates or Skimlinks.
• Strong organisational skills, with the ability to manage multiple priorities and meet deadlines.
• A collaborative approach and the confidence to work effectively across editorial, commercial and audience teams.
• Knowledge of affiliate marketing, SEO best practice and ASA guidelines.
• Experience presenting on camera or testing consumer products would be an advantage.

Hearst Exclusives - Only for You!

• Get adventurous with Good Housekeeping Taste and Beauty Testing Panels – you could be trying the next big thing in beauty, food & drink.
• Snag luxe beauty steals at our legendary office sample sales – score big on top brands without breaking the bank!

Inclusion, Health & Wellbeing: Feel Your Best

• Stay healthy with Specsavers eye care, a company‑funded Health Cash Plan, and access to mental health support.
• Get active and stress‑free with discounted gym memberships and the Cycle to Work scheme.
• Embrace flexibility with a Location Flex and Holiday Exchange to take time when you need it.
• Take time to give back with a Charity Day and access wellbeing resources whenever you need them.
• Join one of our Hearst ERG Groups.

Financial Wellness - Boost Your Budget

• Plan ahead with a generous Workplace Pension, Income Protection, Life Assurance and Season Ticket Loan for easier commuting.
• Make smarter money moves using Salary Finance tools, Financial Wellbeing sessions, and Home Tech benefits to spread costs.
• Treat yourself with major discounts across London plus everyday savings via the HAPI at Hearst app.

Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents and uplifts the voices and opinions of all people. As a business, we recognise the significant benefits of creativity, collaboration and innovation that comes with diverse teams. Not only is diversifying the voices in our organization the right thing to do, but it also helps us to make powerful and exciting content that can be enjoyed by many more people. This is why we’re working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.