E-commerce Marketing Analyst — Hybrid, Data-Driven Growth

Placements24; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Hybrid work arrangement

Competitive salary

Health benefits

Career growth in data analytics

Job summary

Placements24 in East London is seeking an experienced E-commerce Marketing Analyst to measure the effectiveness of digital campaigns and deliver data-driven insights to grow online sales.

You will analyze CAC, CLTV, and conversion rates, build dashboards in Tableau or Power BI, and work with marketing, product, and sales teams to optimize ROI. This hybrid role offers flexible balance and career growth.

Qualifications

• 3+ years of experience in marketing analytics or similar.
• Proficiency in web analytics tools such as Google Analytics or Adobe Analytics.
• Strong analytical and quantitative skills to interpret complex data.
• Experience with A/B testing and statistical analysis.
• Proficiency in data visualization tools (Tableau, Power BI) is a plus.
• Excellent communication and presentation of data.

Responsibilities

• Track, analyze, and report on the performance of all digital marketing channels, including SEO, SEM, social media, email marketing, and affiliate programs.
• Develop and maintain marketing dashboards and reports to visualize KPIs and trends.
• Conduct in-depth analysis of CAC, CLTV, and conversion rates.
• Perform A/B testing analysis on campaigns, landing pages, and website elements to identify optimization opportunities.
• Provide actionable insights to improve campaign effectiveness and drive revenue growth.
• Collaborate with cross-functional teams to ensure data accuracy and consistent reporting.

Skills

Marketing analytics

Data analysis

Web analytics tools

AB testing

Statistical analysis

Visualization tools

Communication

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Job description

Placements24 in East London is seeking an experienced E-commerce Marketing Analyst to measure the effectiveness of digital campaigns and deliver data-driven insights to grow online sales.

You will analyze CAC, CLTV, and conversion rates, build dashboards in Tableau or Power BI, and work with marketing, product, and sales teams to optimize ROI. This hybrid role offers flexible balance and career growth.