E-Commerce Manager & CRO

Legend London; United Kingdom; Remote; GBP 40,000 - 60,000; Full time

Job summary

A fast-growing UK fashion brand is looking for an E-commerce & CRO Specialist to enhance revenue per visitor. In this role, you'll utilize data-driven UX decisions and work across teams to boost conversion rates and optimize customer journeys. The position offers remote flexibility and ownership of key growth strategies within the company.

Benefits

Remote-first flexibility

Ownership of key growth lever

Collaborative culture with autonomy

Qualifications

• 3-5+ years in eCommerce + CRO required.
• Strong analytical and reasoning skills.
• Deep Shopify experience essential.

Responsibilities

• Increase conversion rate and retention through data-driven decisions.
• Own on-site testing roadmap and analyze user flow tools.
• Collaborate to align landing pages with ad campaigns.

Skills

Data Analysis

Problem Solving

UX Optimization

A/B Testing

Conversion Rate Optimization

Education

3–5+ years in eCommerce + CRO

Tools

Google Analytics

Shopify

Hotjar

Intelligems

Job description

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Direct message the job poster from Legend London

Legend London is one of the UK's most exciting and fastest growing fashion brands that's on a mission to 10X in 5 years. We are currently scaling aggressively and we’re looking for a talented E-commerce & CRO Specialist. You’ll be the person who will maximise Legend’s revenue and profit per visitor.

If you’ve ever stared at a PDP and thought, “There’s £10K/month sitting in the bounce rate,” this is your role.

What You’ll Own

• Increase conversion rate, AOV, and retention through data-driven UX decisions
• Own the on-site testing roadmap (A/B tests, personalization, landing pages, upsells, bundles)
• Set up and analyze heatmaps, session recordings, and user flow tools (Hotjar, Lucky Orange, etc.)
• Collaborate with a performance team to align landing pages with ad campaigns
• Build pages using Shopify + CRO and Landing page tools
• Work with developers + creatives to ship high-converting tests fast
• Turn insights into systems: Build dashboards, test logs, and post-launch reviews
• Benchmark against top DTC brands weekly - steal what's working, ignore what isn't

Who You Are

• 3–5+ years in eCommerce + CRO (DTC brands, fashion a plus)
• Elite data Analyst, problem solver, and have exceptional reasoning skills and can spot and solve CR issues quickly
• Deep Shopify experience - you're fluent in the platform and its limitations
• Strong with Google Analytics, heatmaps, Intelligems, and data interpretation
• Know how to run structured A/B tests from hypothesis to result
• You love to find growth hacking opportunities
• You love offer testing
• Obsessed with UX, funnel psychology, and performance copy
• You don’t just test buttons, you optimize the entire customer journey
• You’re outcome-driven, fast-moving, and allergic to fluff
• You can own projects independently from idea → launch → iteration

Bonus Points If You...

• Have experience in a high-volume fashion brand
• Know custom HTML/CSS/Liquid
• Have worked with retention or LTV optimization
• Understand TikTok/Meta landing page congruence
• Have lifted conversion rate + AOV on multiple stores
• Love small, fast teams and full autonomy

What You’ll Get

• Ownership of a key growth lever inside a rapidly scaling brand
• Remote-first flexibility
• The chance to work across product, growth, creative, and brand
• An amazing culture of humility, respect, obsession with growth, continuous learning, and autonomy.

To Apply

Send us:

• Your CV
• A brief description showcasing - The biggest CRO wins you’ve driven and how you found the insight - Case studies, dashboards, or test logs you’re proud of.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Retail Apparel and Fashion

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