E-Commerce Executive

Euro Packaging UK; Birmingham; On-site; GBP 40,000 - 60,000; Full time

Job summary

Join a forward-thinking packaging manufacturer as an eCommerce Executive in Birmingham. This dynamic role focuses on enhancing the company's online presence through innovative website development, strategic SEO, and impactful digital marketing initiatives. You will collaborate closely with the eCommerce Account Manager to create and execute comprehensive marketing strategies aimed at driving sales and maximizing brand visibility across platforms like Amazon and eBay. If you're passionate about digital marketing and eager to make a significant impact in a growing company, this is the perfect opportunity for you.

Qualifications

• Proven experience in digital marketing and eCommerce.
• Strong understanding of PPC, SEO, and social media channels.

Responsibilities

• Manage online presence through website development and digital marketing.
• Analyze campaign performance using tools like Google Analytics.
• Develop strategies to drive revenue growth across eCommerce platforms.

Skills

Digital Marketing

SEO

PPC

Google Ads

Amazon SEO

Content Creation

Website Development

Analytical Skills

Social Media Marketing

Email Marketing

Education

Degree in Digital Marketing

Google PPC Certification

Degree in Business

Tools

Google Analytics

WordPress

AdWords

Meta Ads

Job description

EP Group – ECommerce Executive

EP Group is an award winning, global packaging manufacturer with production facilities across Europe and South East Asia.

Our global headquarters in Birmingham is home to our dedicated paper manufacturing division providing a wide range of food packaging products for the likes of McDonalds, Amazon, Marks & Spencer and Greggs.

We have also developed a strong presence on Amazon and eBay, selling a wide range of packaging, catering and hygiene products.

ECommerce Executive

We are now seeking an eCommerce Executive to be based on site here in Birmingham. The role will manage our online presence through website development, SEO and digital marketing, to drive revenue and growth across different eCommerce platforms.

Role & Responsibilities – Ecommerce Executive

1. Work alongside the eCommerce Account Manager to develop and execute a comprehensive digital marketing strategy, to drive online sales and increase brand awareness.
2. Build and continuously develop and update the website and other eCommerce sites.
3. Formulate a comprehensive strategy to drive revenue growth across different eCommerce platforms including Amazon, eBay and our website.
4. Use SEO, adwords and other optimisation tools to drive sales growth.
5. Manage and optimize advertising campaigns on platforms like Google Ads, Amazon Ads, Meta Ads, or paid advertising and promotions directly on other marketplaces.
6. Analyse and report on the performance of paid campaigns, including ROI and key metrics to meet business goals, using tools like Google Analytics.
7. Stay current with industry trends and best practices to maximize the effectiveness of campaigns.
8. Identify new eCommerce platforms that could add additional revenue opportunities.
9. Create and implement a plan of promotional activities across all marketplaces, which also includes the website.
10. Realize and consider all marketplace marketing opportunities, to allow maximum sales and profit margin for each and every sales channel.
11. Work towards given KPIs to achieve organic traffic and sales growth, ensuring healthy profit remains.

Key Requirements – Ecommerce Executive

1. Degree in Digital Marketing, Business, Google PPC Certified, or a related field.
2. Proven experience in Digital Marketing, PPC Executive or similar role working in eCommerce.
3. Experience of managing the digital marketing and content creation across Amazon, eBay and other eCommerce platforms.
4. Strong understanding of digital marketing channels, including PPC, SEO, social media, and email marketing.
5. Experience of website development and optimisation including knowledge of Wordpress.
6. Proven experience in creating Amazon SEO-optimised content, and implementing high-returning advertising strategies.
7. Proficiency in using digital marketing tools and platforms.
8. Excellent written and verbal communication skills.
9. Creative thinking and problem-solving skills.
10. Strong analytical skills and ability to interpret data to make informed decisions.