E-Commerce Executive

WALK London; Basingstoke; On-site; GBP 30,000 - 35,000; Full time

Job summary

WALK London, a fast-growing footwear brand, is seeking an E-Commerce Executive at their Basingstoke HQ. The role involves managing Shopify operations, optimising site functionality, and providing analytical insights for performance improvement. Join a high-performing team and contribute to a global brand's growth.

Qualifications

• 3+ years in e-commerce retail, preferably fashion.
• Proven track record of driving online sales.
• Strong knowledge of digital tools and analytical abilities.

Responsibilities

• Oversee daily Shopify operations and manage product listings.
• Produce e-commerce reports and make data-driven recommendations.
• Collaborate with customer service to support technical queries.

Skills

E-commerce retail

Shopify Plus

HTML troubleshooting

Data analysis

Communication

Analytical skills

Education

Degree in E-commerce, Digital Marketing, or Business

Tools

GA4

GTM

Looker Studio

Job description

Role: E-Commerce Executive

Location:Walk London HQ, Basingstoke

Salary: £30,000–£35,000

Start Date: Immediate

Contract Type: Full-time, Office Based

About Walk London

Walk London is a rapidly growing British footwear brand redefining accessible luxury with trend-led design, quality craftsmanship, and a strong omnichannel presence. As we expand globally, we’re looking for a proactive and detail-oriented E-Commerce Executive to manage the day-to-day operations of our Shopify DTC platform.

Role Summary

You’ll be responsible for ensuring the smooth running, accuracy, and performance of walklondonshoes.com; optimising content, functionality, and operations across markets to maximise sales, user experience, and efficiency.

Key Responsibilities

Website & Content Management

• Oversee daily Shopify operations, including content updates, app settings, and page creation
• Manage all product listings across dynamic marketplaces: product creations, EANs, setup, pricing, tagging, copy, and metafields
• Merchandising and seasonal page updates across multiple markets
• Ensure all on-site content is current, on-brand, and conversion-led
• Identify and implement CRO opportunities to enhance UX

Platform Integrations & Technical Ops

• Maintain integrations with key platforms: Google, Meta, Klaviyo, Mintsoft, TikTok Shop, GA4, Merchant Centre
• Monitor warehouse syncs and order fulfilment via 3PL (Mintsoft)

Inventory, Shipping & Returns

• Manage logistics partners and negotiate shipping rates (Royal Mail, DPD etc)
• Coordinate with 3PL on stock and delivery performance
• Oversee return platforms (e.g. Samos, Reveni) and support customer resolution

Reporting & Insights

• Produce e-commerce reports (sales, IOSS tax, site performance) and make data-driven recommendations for improvement
• Support commercial and finance teams with data analysis and reporting
• Flag technical/product issues and track resolutions

Customer Experience

• Collaborate with customer service to support technical queries and peak cover
• Ensure a consistent, seamless journey across all transactional touchpoints
• Assist in executing customer loyalty and retention strategies

Essential Skills & Experience

• 3+ years in e-commerce retail, preferably fashion.
• A proven track record of driving online sales and achieving revenue targets.
• Expert in Shopify Plus, with strong HTML troubleshooting ability
• Advanced Excel skills (pivot tables, formulas, data analysis)
• Confident in managing product data, merchandising, and pricing strategy
• Strong knowledge of digital tools: payment gateways, CRM, order platforms
• Analytical, commercially aware, and highly organised
• Excellent written and verbal communication

Preferred

• Fashion industry experience
• Degree in E-commerce, Digital Marketing, or Business
• Familiarity with analytics tools: GA4, GTM, Looker Studio

Why Join Us?

At Walk London, you’ll be part of a tight-knit, high-performing team committed to shaping the future of premium men’s footwear. We offer a fast-paced and collaborative environment where creativity is celebrated, and ideas have real impact. If you’re ready to bring bold thinking and digital expertise to a growing global brand, we’d love to hear from you.