E‑Commerce Content Lead for Brand & CVR

Michael Kors; Greater London; On-site; GBP 40,000 - 45,000; Full time

Benefits offered by this job

Generous annual leave

Product allowance

Cross-brand discount

Exclusive employee sales

Private healthcare

Pension and life insurance

Employee assistance programme

Job summary

Jimmy Choo seeks a Digital Content Manager to lead end-to-end content across its E-commerce platforms, shaping brand storytelling and driving CVR. You will own content planning, photography budgets, and collaboration between studio and brand teams to deliver compelling imagery for regional campaigns.

Based in London, the role requires strong analytical skills (GA) and experience in luxury ecommerce. Capri Holdings offers competitive benefits and opportunities for growth within the Capri

Qualifications

• Highly organised with attention to detail across creative and commercial needs.
• Comfortable using Excel and digital tools like Asana, Figma, and Google Analytics.
• Proven content production experience within an E-Commerce environment or luxury brand.
• Strong brand awareness with ability to translate brand identity into content.

Responsibilities

• Own end-to-end planning, creation and delivery of content across all customer-facing channels.
• Collaborate between studio and brand to develop leading content.
• Manage ecommerce photography budgets and approve invoices.
• Oversee workflow with studio and agencies.
• Lead content strategy for regional rollout including homepage, CRM and site-wide updates.
• Coordinate with teams on content learnings and CVR improvements.
• Track and report insights using GA or similar analytics.
• Keep campaigns up to date with latest imagery across channels.
• Monitor competitor activity for inspiration.
• Manage Content Assistant and Digital Copywriter development.
• Lead site 360 content and copy plans.
• Drive website content optimization and balance data with brand image.
• Manage SFCC content deployment and present strategies to stakeholders.
• Mentor the team and prioritise tasks; manage photography budgets and vendor relations.

Skills

Organised

Content production

Brand storytelling

Data-driven decisions

Cross-functional collaboration

CVR optimization

Tools

Asana

Figma

Google Analytics

HTML

CSS

CMS systems

Email design

Job description

Jimmy Choo seeks a Digital Content Manager to lead end-to-end content across its E-commerce platforms, shaping brand storytelling and driving CVR. You will own content planning, photography budgets, and collaboration between studio and brand teams to deliver compelling imagery for regional campaigns.

Based in London, the role requires strong analytical skills (GA) and experience in luxury ecommerce. Capri Holdings offers competitive benefits and opportunities for growth within the Capri