Dynamic Creative Account Manager

Dentsu Aegis Network; City Of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading global marketing agency is seeking a Dynamic Creative Manager in London. The role involves leading DCO strategy, optimizing dynamic creative campaigns, and ensuring high-quality client interactions. Candidates should have proven programmatic experience at a managerial level. A competitive salary and benefits are offered, along with flexibility in working arrangements.

Benefits

Competitive salary

Tailored benefits package

Flexible working arrangements

Qualifications

• Previous Programmatic or DCO experience is essential, preferably at Manager level.

Responsibilities

• Lead and provide day to day briefing, strategy, activation, and optimisation of dynamic creative campaigns.
• Define the role of personalisation across addressable channels via data signals to drive performance.
• Exercise critical thinking and analysis to develop robust strategic planning for dynamic creative campaigns.

Skills

Programmatic experience

Job description

Overview

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

We’re hiring a Dynamic Creative Manager to work from our office in London.

Role Purpose

The Dynamic Creative Manager will be responsible for developing and leading DCO strategy, set-up and optimisation of all personalised advertising and marketing. The Manager will establish a proven track record of delivering high level strategic thinking, in-depth campaign analysis of creative performance and effective, incremental testing for dynamic creative campaigns to ensure year-on-year client growth. They will proactively orchestrate a team of DCO specialists, both in individual performance development and guidance, whilst also managing the overarching strategic roadmap and overseeing production and delivery of outputs across all Dynamic Creative campaigns to a high standard and with the guidance of seniors and directors. The Manager will have a proven track record of winning new business and will lead on in-person and virtual pitches, presentations, and workshops with clients. They will report into the Dynamic Creative Director.

Key Responsibilities

• Lead and provide day to day briefing, strategy, activation, and optimisation/automation of dynamic creative (DCO) campaigns.

• Define the role of personalisation across addressable channels via data signals to drive performance.

• Exercise critical thinking and analysis to develop robust strategic planning and processes for all account-related responsibilities across data-driven dynamic creative campaigns.

• Lead on new business opportunities and orchestrate workshops with multiple stakeholders.

• Lead collaboration and relationships with all key stakeholders and partners on dynamic creative projects, including internal teams and external agencies, ensuring outputs are met accordingly to project timelines, and agreed objectives and purpose.

• Ensure QA is maintained and be the person-of-contact for roadmapping, launch and activation, with overall responsibility for activation checks and timely status reports to client for dynamic creative clients.

• Maintain and nurture client relationships.

• Responsible for drafting proposals and scopes of works as well as financial onboarding, forecasting, and billing per account.

• Responsible for line management of team members with professional guidance and clear objectives to enable confidence and success for individuals.

Skills/Qualifications

• Previous Programmatic or DCO experience is essential, preferably at Manager level.

What we offer

• This is a permanent role

• The team is based from the London and Edinburgh office but you can be also work from from any of our UK offices.

• As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.

We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.

We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at [e-mail], quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

Location: Edinburgh

Brand: Dentsu Media

Time Type: Full time

Contract Type: Permanent