Drinks Sales Manager

WR Logistics Careers; Highweek; On-site; GBP 38,000 - 45,000; Full time

Job summary

A leading drinks distributor is looking for an experienced Sales Manager / Business Development Manager in North Devon. This field-based role involves driving sales growth, managing relationships with on-trade clients like pubs and restaurants, and promoting the drinks portfolio. The ideal candidate will have a proven sales track record in the drinks or hospitality industry. Offering a competitive salary of up to £45,000 plus bonuses and benefits.

Benefits

Bonus

Car Allowance

Benefits

Qualifications

• Proven track record in sales, ideally within drinks, FMCG, or hospitality.
• Strong understanding of the on-trade sector.

Responsibilities

• Drive sales growth across your territory by identifying new opportunities.
• Manage and grow an existing portfolio of hospitality clients.
• Build strong, consultative relationships with key decision-makers.
• Promote the drinks portfolio and introduce new products to market.
• Work with internal teams to ensure excellent customer service.
• Attend industry events and brand activations as required.

Skills

Sales experience

Client relationship management

On-trade industry knowledge

Job description

Sales Manager / Business Development Manager - Drinks Industry

North Devon (Field-based, with travel across the region)

Up to £45,000 per annum + Bonus + Car Allowance + Benefits

I currently have an exciting opportunity for an experienced Sales Manager with on-trade drinks industry knowledge to work for a leading drinks distributor as their North Devon Sales Manager

As the Sales Manager / BDM, you'll be the face of the business in the region - building strong relationships with on-trade clients including pubs, bars, restaurants, hotels, and venues. You'll be responsible for both account management and new business development, ensuring your customers receive first-class service.

Key Responsibilities :

• Drive sales growth across your territory by identifying and converting new on-trade opportunities
• Manage and grow an existing portfolio of hospitality clients
• Build strong, consultative relationships with key decision-makers
• Promote our extensive drinks portfolio and introduce new products to market
• Work closely with internal teams to ensure excellent customer service and fulfilment
• Attend industry events, tastings, and brand activations where required

About You :

Proven track record in sales, ideally within drinks, FMCG, or hospitality

Strong understanding of the on-trade sec...