District Sales Manager - Northern Ireland

Sysco Ireland; Belfast City District; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

Sysco Ireland is seeking a District Sales Manager for Northern Ireland to lead a team of Area Sales Managers reporting to the Head of Sales. The role focuses on strategic territory leadership, sales growth, and strong customer relationships across the region.

Ideal candidates will have extensive foodservice sales experience, proven team leadership, and robust negotiation skills, with Salesforce familiarity to drive performance and forecasting. Travel and flexible hours are expected.

Qualifications

• 5+ years proven food or foodservice sales experience.
• 3+ years proven experience managing people and remote sales teams.
• Proven ability to maintain and grow sales with strong KPI awareness.

Responsibilities

• Establish regional strategies to convert leads and grow new business.
• Meet and exceed sales & margin targets across the territory.
• Utilise the CRM tool for planning, forecasting and maintaining customer profiles.
• Collaborate with Operations to meet service goals while managing costs.
• Lead and develop Area Sales Managers to drive performance.

Skills

Sales leadership

Sales strategy

Team management

Communication

Forecasting

Negotiation

CRM utilization

Tools

Salesforce

Job description

As the leading foodservice provider across the island of Ireland, Sysco’s success is driven by a team of passionate and dedicated individuals who go above and beyond to deliver every day.

We don’t just deliver food and drink to our customers. We deliver new thinking, technology and talent to our industry. We deliver opportunities - to ourselves and to our colleagues ensuring that we can all thrive in work and beyond.

We are now looking for new talent to join us as we continue to grow, innovate and deliver.

District Sales Manager – Northern Ireland

We are recruiting for a District Sales Manager to join the team reporting to the Head of Sales, who will lead a team of Area Sales Managers in Northern Ireland. This leadership role will suit an ambitious, energetic sales focussed sales professional with aspirations towards career advancement within Pallas Foods. Candidates should possess strong commercial acumen and leadership capability and a proven track record in sales and sales development.

If you are ready for a challenge, we want to hear from you.

Key Accountabilities:

• Establish strategies within the assigned area to convert sales leads to new business; to penetrate existing account and to reduce lost business
• Meet and exceed Sales & Margin Targets to the Territory ensuring sales growth across the basket
• Actively utilises the company CRM tool for planning and forecasting for sales growth and maintaining updated customer files and profiles
• Review / analyse reports, and works with sales team to evaluate performance and to provide timely feedback
• Collaborate with Operations to meet customer service level goals whilst leveraging expenses
• Proactive contribution to Company Strategy
• Manage credit and write-offs by following food credit practices, maintain ongoing communication with the credit department regarding any potential risks
• Conduct sales meetings, utilising available resources including but not limited to vendors, Merchandising, Business Development and Business review personnel
• Be responsive and flexible to the business needs and ability to adapt to situations as required
• Maintain contact with customers in the area to ensure high levels of customer satisfaction.
• Participate in company functions, promotions, customer visits and customer events.
• Perform administrative duties, such as preparing sales budgets and reports, maintaining sales records and filing reports.

Requirements:

• 5+ years proven food or foodservice sales experience
• 3+ years proven experience of managing people and remote sales team
• Proven ability to maintain and grow sales
• Good knowledge of KPI’s and targets as well as business metrics
• The ability to read, analyse and interpret financial data and reports
• A flexible approach to working hours and the ability to travel
• The ability to supervise and motivate others
• Excellent problem-solving skills and conflict management abilities
• Strong and effective communication skills including presentation, networking, and negotiating
• Salesforce experience
• A proactive approach to customer needs and the ability to build and maintain partnerships
• The ability to facilitate change effectively
• Proven time management skills with the ability to handle multiple jobs, timelines, and deadlines
• Ability to strategically plan and execute
• Full clean B Drivers Licence

Core Competencies:

Understanding Your Customers – acts as a role model in personal approach to internal and external customer goals. Takes time to understand the underlying needs of the stakeholders beyond those initially expressed. Flexibility & Adaptability – Demonstrates understanding of how change impacts people. Anticipates resistance to change and works to support effective change initiatives. Building Effective Relationships – Is a role model for maintaining constructive and effective relationships with others across departments and other boundaries. Demonstrates effective communication techniques and skills and is seen as a team player. Communication & Listening – Exceptional communication skills – writes and speaks clearly in a variety of communication settlings and style. Successfully delivers messages to all levels of the business and stakeholders achieving the desired effect.

Sysco Ireland Culture

Customer Focus: We deeply understand our customers\' needs, continuously looking at ways to deliver real value. Building Relationships: We foster strong, effective relationships across teams, always working together. We embrace change and support each other through it. Clear Communication: We communicate clearly and effectively, ensuring our message resonates. A Passion for Food: We source and deliver food and drink that inspires excellence and creativity in kitchens for the most memorable dining experiences.

The accountabilities and requirements outlined in this job description are neither definitive nor restrictive and may change in detail from time-to-time to meet the changing needs of the business.

Sysco is an equal opportunity employer