Disney+ Performance Marketing Manager (Fixed Term Contract)

Disney Cruise Line - The Walt Disney Company; London; Hybrid; Confidential; Full time

Job summary

A leading company is seeking a Performance Marketing Manager to drive subscriber growth for Disney+. This role involves developing multi-channel marketing campaigns, collaborating with various teams, and optimizing strategies to maximize acquisition. The ideal candidate is data-driven and has extensive experience in digital marketing.

Benefits

25 days of annual leave

Private medical insurance & dental care

Free park entry for you and your family and friends

Discounts on Disney products, resort F&B, and tickets

Excellent parental and guardian leave

Employee Resource Groups including WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE

Qualifications

• 4+ years of professional experience in digital/performance marketing.
• Proven success in managing digital marketing channels.
• Experience in developing and executing A/B testing.

Responsibilities

• Lead strategy and execution of Paid Social, Display, and Video channels.
• Manage operations for the performance marketing team.
• Monitor KPIs and report progress to senior leadership.

Skills

Stakeholder management

Project management

Data analysis

Digital marketing

A/B testing

Job description

Job Summary

The Disney+ team is responsible for the day-to-day operation of Disney+ across Europe, Middle East, and Africa, focusing on customer acquisition and retention, marketing, partnerships, content programming, research, and analytics.

The Performance Marketing Manager, a key leader within the Performance Marketing Team, plays a vital role in driving Disney+ subscriber growth. Reporting to the Senior Acquisition Manager, they oversee and execute impactful marketing strategies across various channels.

This individual develops, implements, and optimizes multi-channel marketing campaigns aimed at maximizing subscriber acquisition. They utilize paid media and emerging platform features to increase visibility, drive conversions, and reduce cost-per-acquisition (CPA) through innovative strategies and rigorous testing.

Beyond acquisition, they also guide the creative strategy and operations for performance marketing channels, engage target audiences, and deliver measurable results. Their leadership includes platform development, A/B testing, and performance analysis to continually improve effectiveness.

Collaboration is essential, as the Acquisition Manager works cross-functionally with the Global Growth team, Analytics, Data Science, and broader Marketing teams to develop insights-driven campaigns.

Additionally, they manage relationships with key media agencies, technology partners, and external vendors, ensuring seamless execution and optimization of media investments.

This role is ideal for a data-driven, results-oriented marketer who thrives in a fast-paced environment. The candidate should be passionate about leveraging data, insights, and creativity to unlock new opportunities, scale acquisition efforts, and continuously improve marketing performance.

This is a 12-month fixed-term contract, based in the Hammersmith, London office, with a hybrid work pattern of 4 days in the office and 1 day remote.

The Opportunity & Responsibilities:

• Lead the strategy and execution of Paid Social, Display, and Video channels
• Manage operations for the performance marketing team across relevant channels, including asset facilitation, liaising with in-house stakeholders, media planning, and optimization
• Promote an experimentation mindset, delivering measurable improvements in business performance
• Monitor KPIs and report progress, gaps, and opportunities to senior leadership

The Experience We Require From You:

Must Have:

• Proven success in managing digital/performance marketing channels
• Experience in developing and executing A/B testing
• Experience liaising with internal stakeholders and external media partners
• 4+ years of professional experience

Nice to have:

• Experience in EMEA or multi-market environments
• Knowledge of the SVOD industry
• Understanding of advanced media measurement solutions

Competencies Required

• Excellent influencing and stakeholder management skills
• Strong project management abilities
• Effective presentation and communication skills
• Numerical skills with the ability to distill data into clear narratives
• Ability to thrive in an ambiguous, fast-paced, cross-functional environment

The Perks

• 25 days of annual leave
• Private medical insurance & dental care
• Free park entry for you and your family and friends
• Discounts on Disney products, resort F&B, and tickets
• Excellent parental and guardian leave
• Employee Resource Groups including WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and the Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We value diversity and strive to create an inclusive environment where all can thrive. We are committed to providing accommodations for individuals with disabilities during the application and employment process. Please contact us to request accommodations.