Director, Strategic Sales

Yapily; London; Hybrid; GBP 80,000 - 120,000; Full time

Job summary

Yapily is seeking a Sales Director to develop strategic relationships across key verticals like PSPs and banks. This role focuses on driving high-value partnerships and requires strong sales execution and domain knowledge in Open Banking and payments. Join a collaborative team in a hybrid working environment with great benefits.

Benefits

Competitive Pay & Equity

Generous Time Off

Hybrid Working

Nomad Working

Family First

Private Medical Insurance

Mental Health Support

Future-Ready Perks

Learn & Grow

Cycle to Work Scheme

Refer a Friend

Team Vibes

Office Snacks & Doggies

Qualifications

• Experience selling to PSPs, banks, or lenders is highly desirable.
• Proven track record of exceeding quota in new business development roles.

Responsibilities

• Own and drive complex sales cycles from origination through to contract.
• Build a named list of high-value strategic targets aligned to ICPs.
• Maintain a robust and data-driven sales pipeline using CRM best practices.

Skills

Strategic Sales Execution

Stakeholder Engagement

Strategic Thinking

Collaboration

Education

6+ years in enterprise/B2B SaaS or fintech sales

Tools

CRM

Job description

About Yapily:

Yapily is a leading Open Banking infrastructure provider, empowering businesses and consumers to harness the power of Open Finance. With our API platform, we enable secure and seamless access to financial data, driving innovation and improving customer experiences across Europe. Yapily works with a range of industries, including financial services, fintech, and e-commerce, to unlock new revenue streams and optimise financial processes.

Position Overview:

We are hiring a Sales Director to lead the charge in developing high-value strategic relationships across key verticals, including Payment Service Providers (PSPs), Banks & EMIs, and Lending (Retail & Business).

Reporting into the SVP of Sales, this is a senior individual contributor role, designed for a commercially driven operator who can work cross-regionally and cross-functionally. You will focus on high-potential targets and strategic partnerships that align with Yapily's growth ambitions. The ideal candidate is entrepreneurial, data-informed, and fluent in the language of Open Banking, payments, and platform-scale SaaS.

Requirements

• Strategic Sales Execution: Own and drive complex sales cycles from origination through to contract across multiple geographies and verticals
• Target Development: Build a named list of high-value strategic targets aligned to ICPs, including global and regional PSPs, digital banks, EMIs, and top-tier lenders
• Cross-Regional Coordination: Partner with the UK and EU Sales Directors to ensure a coordinated go-to-market approach and prevent overlap or dilution of focus
• Vertical Expertise: Develop deep market insight into one or more verticals (e.g. iGaming, embedded lending) to become a trusted advisor to prospects
• Stakeholder Engagement: Influence multiple stakeholders across Product, Legal, Marketing, and Customer Success to deliver a compelling value proposition
• Pipeline Management: Maintain a robust and data-driven sales pipeline using CRM best practices, with clear forecasting and deal hygiene
  
  

Qualifications:

• Experience: 6+ years in enterprise/B2B SaaS or fintech sales, with success in driving strategic deals across complex organisations
• Domain Knowledge: Strong grasp of payments, Open Banking, or embedded finance. Experience selling to PSPs, banks, or lenders is highly desirable
• Sales Excellence: Proven track record of exceeding quota in new business development roles; comfortable operating with ambiguity and independence
• Strategic Thinking: Ability to map accounts, develop tailored value propositions, and align Yapily's offering with customers' long-term goals
• Collaboration: Comfortable working in a fast-paced, high-growth team environment. Willing to mentor others and contribute to the broader commercial strategy
  
  

Location & Travel:

• This role is based in our London HQ, with hybrid working as standard. Occasional travel across the UK and Europe may be required
  
  

Why Join Yapily?

• Growth Market: Join a scale-up shaping the future of payments and data access through Open Banking innovation
• Strategic Impact: Be at the centre of Yapily's next wave of growth, leading deals that define our commercial roadmap
• Collaborative Culture: Work with a supportive, curious, and driven team across Europe
• Rewarding Package: Competitive base salary, uncapped commission, equity options, and benefits
  
  

If you are a strategic sales professional with a passion for financial technology and a drive to succeed in a rapidly growing industry, we want to hear from you.

To apply

Please send your CV and a short cover letter outlining why you're a great fit. Yapily is proud to be an equal opportunity employer. We celebrate diversity and are committed to building an inclusive environment for all.

Benefits

Why You'll Love Working With Us

• Competitive Pay & Equity - We offer a great base salary plus equity, so you'll own a part of what we're building together
• Generous Time Off - Enjoy 25 days of holiday each year (plus bank holidays if you're in the UK), and earn an extra day each year after your first, up to 5 more!
• Hybrid Working - Life's about balance, however we will require at least 3 days in the office every week
• Nomad Working - Feel like a change of scenery? Work from anywhere for up to 30 days each year
• Family First - We offer enhanced Maternity and Paternity leave because your family matters
• Private Medical Insurance - You'll get great cover through BUPA, because your health is a priority
• Mental Health Support - Access personalised mental wellness support through our award-winning partner
• Future-Ready Perks - Including a solid company pension, life assurance, and income protection
• Learn & Grow - A £200 annual budget for learning and personal development. Invest in you!
• Cycle to Work Scheme - Commute the healthy way with support from our cycle to work programme
• Refer a Friend - Bring someone great onboard and earn £1,000 with our referral scheme
• Team Vibes - Monthly socials, team lunches, and a budget to hang out and have fun (yes, pizza included )
• Office Snacks & Doggies - Daily snacks to keep you going, and yes - we're proudly a dog-friendly office