Director, Product Marketing

0000050721 RBC Global Asset Management (UK) Limited; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading global asset management company is seeking a Marketing Specialist to develop compelling marketing resources for diverse client groups across Europe, Asia, and North America. The role involves collaborating with investment and sales teams, ensuring consistent messaging, and participating in product launches. This full-time opportunity is designed for individuals with a strong background in marketing and an understanding of customer behavior, positioned in London.

Qualifications

• Experience in cross-channel marketing and product services.
• Strong understanding of customer behavior and industry knowledge.

Responsibilities

• Develop marketing resources for various client groups.
• Collaborate with investment and sales teams to shape messaging.
• Ensure consistency in product-level messaging across all materials.

Skills

Cross-Channel Marketing

Customer Behavior

Industry Knowledge

Marketing Activities

Product Marketing

Product Services

Job description

Job Description

• Develop product and strategy-level marketing resources to provide different client groups across Europe, Asia, and North America with compelling information and materials they need to make informed investment decisions.
• Work closely with investment teams, sales teams, and product development to shape narratives and messaging that are aligned with business strategy and tailored for specific target audiences.
• Establish and improve materials that explain the key messaging of a range of funds and strategies, ensuring that our full capabilities can be effectively presented to clients and prospects.
• Collaborate with Investment/Integrated Marketing, Content, and PR teams to develop product and strategy-level messaging in content and communications.
• Participate in relevant investment and product meetings to ensure that materials are correctly positioned and the external product toolkit aligns with strategic priorities and the product lifecycle.
• Ensure consistency in product and strategy-level messaging across all collateral, with timely reviews and updates.
• Partner with product teams on early positioning around product launches.
• Work with product development to educate distribution colleagues on messaging to ensure consistency.

Job Skills Cross-Channel Marketing, Customer Behavior, Industry Knowledge, Marketing Activities, Product Marketing, Product Services

Additional Job Details

Address: 100 BISHOPSGATE, LONDON

City: London

Country: United Kingdom

Work hours/week: 35

Employment Type: Full time

Platform: Wealth Management

Job Type: Regular

Pay Type: Salaried

Posted Date: 2024-05-29

Application Deadline: 2024-05-29

Inclusion and Equal Opportunity Employment

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