Director Product Marketing

Kantata; London; On-site; GBP 70,000 - 120,000; Full time

Job summary

Kantata is seeking a Director of Product Marketing who will leverage strong B2B SaaS marketing experience to enhance our product's market presence. The role focuses on creating compelling value propositions, managing product positioning and collateral, and driving increased adoption through expert knowledge of customer needs and competitive landscapes. Join a dynamic team in a rapidly growing company that champions innovation and collaboration.

Benefits

Strong work-life balance

Collaborative culture

Opportunity to work with a talented team

Qualifications

• 10+ years of marketing experience.
• 5+ years in product marketing at a B2B technology company.
• Proven leadership skills.

Responsibilities

• Work closely with product management to position key product functionalities.
• Develop sales and marketing collateral.
• Manage GTM launch of new solutions.

Skills

Communication

Analytical

Project Management

Education

Bachelor's degree in Business or related field

Job description

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The Company

Kantata gives professional services organizations the clarity, control, and confidence they need to optimize resource planning, project management, and financial management - all to improve business outcomes for both the professional services firms we serve and their clients. Our purpose-built professional services automation software empowers over 2,500 professional services organizations in more than 100 countries to deliver radically better business outcomes. Kantata provides AI-powered insights and next best action recommendations our clients need to win more business and optimize project delivery to exceed their clients’ expectations.

Kantata is well-capitalized, hiring, and growing our loyal and diversified customer base faster than we ever have. Most importantly, we have a clear vision of where we’re going and how to get there. (Hint: It involves you.) Did we mention that Kantata is also an awesome place to work? You’ll have the opportunity to work in a dynamic environment with a team that loves what they do. A talented team, great perks, and an amazing culture = an employee-rated Best Place to Work!

About The Opportunity

We are looking for a highly skilled and energetic Director of Product Marketing. This person will have strong experience in B2B SaaS product marketing with a proven record of launching and positioning B2B SaaS offerings to targeted industries and personas. We are looking for an expert who understands our clients’ needs and challenges, their buyer personas and motivations, as well as the competitive landscape. This person is passionate about creating and communicating differentiated value propositions that will stand out in an increasingly noisy and competitive market.

Primary Responsibilities:

• Work closely with the product management team to understand and distill key product functionality and problems our solutions solve into concise and clear positioning for all stakeholders (sales, marketing, press, analysts, clients and prospects)
• Create, refine and effectively communicate Kantata’s differentiated value propositions.
• Develop, manage, and train (internal teams) on key buyer personas and ideal customer profiles within each of the target segments we serve.
• Manage the GTM launch of new solutions and features, as well as hone the positioning, pricing and packaging of existing products to help drive increased adoption
• Develop sales and marketing collateral (e.g. - web content, presentations, enablement, webinars, FAQs) and sales tools (Playbooks) to enable sales to optimally position our solutions and services, and
• Closely partner with sales enablement to help create and curate sales training & assets
• Work closely with the analyst relations and customer marketing teams and support with product roadmap presentations.
• Track key competitors, produce competitive analysis, and make recommendations on how to position effectively against competitors.
• Partner with the Revenue Marketing team (Demand gen) to create bespoke content to fuel targeted sales and marketing campaigns.
• Produce segment-specific content to drive awareness, consideration, engagement and ultimately purchase of Kantata’s solutions and services.
• Manage internal product marketing communications as the connection between Product Management and other strategic stakeholders, including PR, Pre- and Post-Sales, Business Development, Marketing, and Client Success.
  
  

Qualifications:

• 10+ years of marketing experience.
• 5+ years of product marketing (or product management, solution consulting) experience at a B2B technology company.
• Proven leadership and team-building skills
• Experience working with global teams and customers to define market needs and successfully bring new products to market.
• Strong affinity for deeply understanding target audiences, customer needs, competitive landscape, and sales management processes.
• Track record of success driving outcomes across an organization with multiple stakeholders.
• Excellent analytical, quantitative and problem-solving skills
• Exceptional communication skills (written and verbal) and ability to clearly communicate and present compelling story and value-based outcomes our solutions provide.
• Strong multi-tasking, and project management skills
• Self-motivated, results-oriented
• Ability to work in a fast-paced environment
• Pragmatic Marketing certification a plus
• Experience marketing a professional services business or offering a plus
• Minimum of Bachelor's degree in Business or related field
  
  

Our Philosophy

We know every company can be successful with the right technology and when people are at the core. We believe that we’re better together - that working hand-in-hand brings the best thoughts to the table and creates an environment of learning and growth. Here, you’ll enjoy:

• An intentionally engaging and collaborative culture - ditch the silo!
• Strong work-life balance that’s a true focus of the company
• The chance to learn from some of the best people in the business
• A vibrant, collaborative, and devoted team, who still makes time for fun
  
  

At Kantata, we strive to create an inclusive workplace that upholds the dignity of all people. We value, respect, and celebrate everyone’s unique strengths from all different walks of life. As we continue to cultivate diversity within the company, our product (and people!) innovation continues to flourish.

Kantata is an Equal Opportunity Employer.

Kantata is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions at Kantata are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, family or parental status, or any other status protected by the laws or regulations in the locations where we operate.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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