Director of Sales

Dalata Hotel Group; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Free employee meals on duty

50% Off F&B in all properties

€/£60 Employee rate on rooms for all4

30% Off Friends & Family rate

Extra annual leave day per year (up to

Employee Assistance Programme

Cycle to Work Scheme

Pension access

Dalata Academy development programmes

Staff appreciation initiatives

Job summary

Dalata Hotel Group is seeking a Director of Sales to lead the sales and events function across our London-area properties. You will shape strategy, develop high-performing teams, and drive revenue through proactive client engagement and executive-level account management.

The role emphasizes leadership, collaboration with General Management, and delivering exceptional guest experiences while growing corporate and conference business. Strong industry networks and market insight are required.

Qualifications

• Senior sales experience, preferably in hotels or hospitality.
• Proven leadership with team management experience.
• Strong communication and reporting skills.
• Target-driven with a focus on revenue growth.

Responsibilities

• Oversee daily operations of the sales and events function to maximise revenue and client satisfaction.
• Lead and execute sales activities including lead generation, meetings, contract negotiations, and trade shows.
• Monitor corporate accounts monthly and address declines to protect revenue.
• Manage corporate and consortia RFPs to increase hotel participation.
• Analyse GDS reports to inform pricing and strategy for meetings and conferences.
• Provide performance reports to the General Manager and Central Office.
• Contribute to pricing strategies and forecasting with senior management.

Skills

Leadership

Sales leadership

Communication

Client relationships

Strategic thinking

Job description

Director of Sales

Are you a dynamic leader with a passion for hospitality? At Dalata Hotel Group, we believe that great teamwork and leadership are at the heart of hospitality. Dalata Hotel Group are currently looking for an experienced Director of Sales who is eager to take ownership, elevate their teams, and drive outstanding performance while continuing to grow professionally.

In this role, you will enjoy the unique opportunity to shape the culture and success of your team and contribute to the strategy of this hotel. If you are looking for the next opportunity or move in your career in a supportive environment that values innovation and excellence, we invite you to be part of our thriving community at Dalata Hotel Group.

As Director of Sales, you will report to the General Manager with a dotted line to Group Sales UK. You will guide and manage hotel operations effectively, ensuring exceptional guest experiences, strategic growth, and high-performance standards while fostering a positive work environment and driving financial success.

Benefits

• Free employee meals on duty
• 50% Off F&B in all properties
• €/£60 Employee rate on rooms for all Dalata owned hotels
• 30% Off Friends & Family rate
• Extra annual leave day for every year worked (5 days to maximum of 5 days)
• Employee Assistance Programme
• Cycle to Work Scheme
• Pension access (Ask your HR Manager for local pension information)
• Development opportunities through our Dalata Academy to support your career journey
• Staff appreciation Initiatives, fun team building activities and regular charity events
• Performance-related bonus plan

Your Key Duties and Responsibilities

• Oversee daily operations of the sales and meeting and events department to maximise revenue and client satisfaction.
• Conduct sales activities, including lead generation, meetings, contract negotiations, and trade shows.
• Track corporate accounts monthly to monitor performance and address declines.
• Manage Corporate and Consortia RFPs for increased hotel participation.
• Analyse GDS reports to enhance business strategies, focusing on meetings and conferences.
• Provide performance reports to the General Manager and Central Office.
• Contribute to pricing strategies and forecasts with management.

What You Will Need

• 2 to 3 years of experience in a Senior sales role, preferably in a hotel or customer-focused environment.
• A creative thinker with an outgoing personality, capable of building new relationships and maintaining existing ones.
• Experience in driving meeting & conference business within a hotel environment..
• Strong leadership skills & experience of managing a team
• Sales-focused, target-driven, and results-oriented.
• Excellent communication skills, both written and verbal, with the ability to provide clear reports to clients and colleagues.
• Confident, ambitious, and proactive in approach.

About us

Dalata Hotel Group – We bring theheartof hospitalityto every hotel we own and operate. We see our growth and expansion plans as a way of spreading our unique way of caring for our guests further around the world, bringing better experiences to more people. Currently, the Dalata difference can be felt at each of our hotels in Ireland, the UK, Germany & the Netherlands, and we’ll keep expanding this further, focusing on key UK cities, Dublin and Continental Europe.

Helping our people to grow and develop their careers is vitally important to us and is one of our highest priorities. We have many exciting and unique internal development programmes, each crafted to make sure our employees get the learning they need to be able to take the next step in their careers.

Dalata Hotel Group is an Inclusive Employer. We actively encourage people from all backgrounds and abilities to apply to be part of our team. However, we understand everyone’s needs are different; therefore, if you require any accommodations with this application process, please highlight your needs when you are completing your application.