Director of Marketing & Recruitment

Chichester College; Washington; On-site; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Local Government Pension Scheme

30 days annual leave

Employee Assistance Programme

Job summary

Chichester College Group is seeking an innovative and strategic marketing leader to shape and deliver our approach to marketing, student recruitment and brand positioning. You will lead a high-performing Marketing team and drive growth across our colleges.

Reporting to senior leadership, you will develop group-wide plans, drive data-informed digital marketing and strengthen the Group's brand across campuses, learners, partners and stakeholders.

Qualifications

• Significant experience managing a large marketing team.
• Experience developing strategic and tactical marketing campaigns.
• Brand development across multiple sites and audiences.
• Degree or equivalent in marketing or communications.

Responsibilities

• Lead and develop the Marketing team.
• Deliver the Group's strategic marketing and recruitment plans.
• Drive digital-first, data-informed lead generation and conversion.
• Strengthen the Group's brand across all colleges and campuses.

Skills

Strategic marketing

Team leadership

Data-informed marketing

Digital marketing

Brand development

Campaign planning

Stakeholder engagement

Education

Degree in marketing or communications

Job description

Chichester College Group is seeking an innovative and strategic marketing leader to shape and deliver our approach to marketing, student recruitment and brand positioning.

If you are passionate about data-informed, digital-first marketing and building a brand that inspires learners, partners and stakeholders, this is an exciting opportunity to lead a high-performing Marketing team while driving sustainable growth across our colleges.

As Director of Marketing & Recruitment, you will provide strategic leadership across three core areas: strategic marketing, learner recruitment and brand stewardship. Reporting to the Associate Principal, Employers & Stakeholders, you will analyse market trends, set ambitious recruitment targets, and embed a culture of continuous improvement across the recruitment journey, from applicant engagement and schools liaison to partnerships and recruitment events, while strengthening the Group's brand across multiple campuses and audiences.

As our Director of Marketing & Recruitment you will: Lead and develop the Marketing team. Deliver the Group's strategic marketing and recruitment plans. Drive digital-first, data-informed lead generation and conversion. Strengthen the Group's brand across all colleges and campuses.

What we can offer you in this role: Shape how the Group presents itself to, and recruits, the next generation of learners across multiple colleges and campuses. Lead a Group-wide function with a direct impact on growth objectives, student recruitment and stakeholder engagement. Drive innovation by introducing new systems, digital optimisation and ways of working that enhance performance and engagement. Benefit from ongoing leadership development within a collaborative and ambitious senior management team.

What you will bring to the role: Significant experience in managing a large and complex marketing team, working collaboratively with a diverse range of customers and stakeholders. Substantial experience of developing strategic and tactical marketing campaign plans to deliver measurable outcomes. Brand development, application and management across multiple sites and audiences. Detailed knowledge of product and service attributes to inform messaging, campaigns and communications. Degree or equivalent experience in marketing or communications.

Our Staff Benefits - see attached job pack for further information. Local Government Pension Scheme, with the Group contributing 15% of your actual pensionable pay. 30 days annual leave, plus bank holidays and college closure days over the Christmas period which are not deducted from annual leave entitlement. Access to a range of discount schemes including shopping, restaurants, gym, travel, cinema and onsite facilities. Employee Assistance Programme. Enhanced family friendly policies including enhanced maternity, paternity and adoption leaf. Continuous professional development opportunities.TPBN1_UKTJ