Director of Marketing & Admissions

Telford College; West Midlands Combined Authority; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established educational institution is seeking dynamic leaders to join its Senior Leadership Team. With exciting expansion plans, including a new sixth form center and state-of-the-art facilities, this is a unique opportunity to shape the future of education in the community. Candidates should possess strong marketing acumen and the ability to inspire and lead teams effectively. The roles focus on delivering high-quality learning experiences and engaging with local stakeholders to enhance the college's impact. Join a committed team dedicated to student success and community development.

Qualifications

• A degree in Marketing or a related field is essential.
• CIM membership or similar professional accreditation is preferred.

Responsibilities

• Provide positive and inspirational leadership to staff and learners.
• Develop and implement a marketing and communications strategy.
• Manage the College's brand and enhance employer engagement.

Skills

Marketing

Brand Development

Data Analytics

Strategic Thinking

CRM Systems Proficiency

Education

Degree in Marketing or Related Field

CIM Membership or Similar Accreditation

Job description

About The Role

OUR MISSION: To be an outstanding educational provider for our community, ensuring that students achieve positive outcomes aligned to high aspirations, and through collaborative engagement, support employers to have the required skills to develop and grow their workforce.

Due to ongoing expansion, restructure and internal promotions at Telford College, we have five director-level opportunities to join our Senior Leadership Team.

With a new sixth form centre soon to open in Telford's Station Quarter, and multi-million-pound investment in the pipeline to reshape our Wellington campus, this is an exciting time to join our committed team and drive forward the next stages of our journey.

We are seeking candidates for the following senior roles:

• Director of Automotive, Construction & Engineering
• Director of Health & Care
• Director of Quality & Performance
• Director of Marketing & Admissions
• Director of Safeguarding and Student Support (Designated Safeguarding Lead)

These roles are integral to realizing our vision and objectives and will shape the future of the College.

Following a recent inspection, Telford College is well-positioned for continued expansion. We are investing in university-standard facilities and innovative resources supported by the latest hi-tech learning platforms.

Our growth plans include relocating our Sixth Form to the town centre alongside a new Digital and Maths Hub.

We seek highly capable leaders who prioritize students and are committed to achievement for all.

These roles require high-quality leaders and effective communicators who can engage and motivate staff to meet learners' needs.

Our college employs 426 staff and fosters a warm, inclusive atmosphere. Staff are recognized for their dedication and encouraged to inspire, develop, and grow.

These positions offer a fantastic opportunity to lead an inclusive, student-focused agenda and make a lasting impact on Telford College's future.

Key Responsibilities

• Be ambitious for learners and staff.
• Provide positive and inspirational leadership.
• Focus on delivering high-quality learning experiences.
• Support the Executive Leadership Team in developing policies and strategies.
• Achieve strategic and operational objectives.
• Develop and implement a marketing and communications strategy aligned with college goals.
• Manage the College's brand, ensuring consistency across platforms and materials.
• Enhance employer engagement through targeted marketing campaigns.
• Oversee admissions, ensuring a seamless, customer-focused process.
• Develop and manage the College's digital presence, including website and social media.
• Manage internal communications to keep staff and students informed and engaged.
• Build relationships with schools, employers, local authorities, and community organizations.

Skills, Knowledge, and Expertise

Qualifications and Training

• A degree or professional qualification in Marketing or a related field.
• CIM membership or similar professional accreditation.

Skills and Experience

• Experience in FE, HE, or public sector marketing.
• Strong brand development and management skills.
• Proficiency in data, analytics, and CRM systems.
• Strategic thinking and market trend analysis.

How to Apply

We look forward to your application. Please review the job description carefully and complete the online form with your employment history, reasons for any gaps, and a statement of your relevant qualities and experience. Your application will be anonymized for shortlisting.

Please note, under Section 7 of SVGA 2006, it is an offence to apply if barred from regulated activity relevant to children. The college conducts safeguarding checks, including online and background checks, upon application.