Director of Earned Media - Tech B2B Brands

PRFutures; Greater London; Hybrid; GBP 90,000 - 150,000; Full time

Benefits offered by this job

Discretionary bonus

Pension up to 4%

23 days holiday

Flexible/hybrid working

Work from anywhere up to 2 weeks/yr

Sabbatical after 5 years

Volunteer and wellbeing days

Job summary

PR Futures, a fully integrated, employee-owned tech B2B PR agency, seeks a Director of Earned Media to lead the vision, people and performance of the Media & Influencers function. You will shape how the agency engages with journalists, analysts, creators and experts to deliver measurable impact and commercial growth while guiding agency strategy and the development of talent.

This role offers hybrid working (3 days in the office, 2 days at home) and a collaborative, best-place-to-work culture

Responsibilities

• Set the agency-wide vision for earned media and influence.
• Advise senior clients on reputation, media strategy and complex issues.
• Lead major, high-profile and integrated campaigns.
• Build and strengthen senior media relationships.
• Lead crisis and issues work when it matters most.
• Develop and mentor senior PR talent.
• Shape new approaches to media, influence and storytelling.
• Play a key role in new business and agency growth.
• Represent the agency externally as a senior industry voice.
• Work closely with the board on strategy, people and commercial performance.

Job description

Hybrid working - 3 days in the office and 2 days at home.

Seeking a PR Director level expert to lead the earned influencer strategy for this fully integrated, employee owned, tech B2B PR agency working with innovative global brands and start-ups.

The agency is 100% Employee Owned which means all employees are equal co-owners of the business. They have been designated a B Corp having had their social, environmental, and governance impact assessed and verified against the B Lab Standards, signifying that they are committed to responsible business practices that benefit people and the planet. A certified Great Place To Work and a Sunday Times Best Place To Work in recognition of their culture, benefits and approach to work (all based on employee survey data).

The Role

As Director of Earned Media, you will lead the vision, people, and performance of the agency's Media & Influencers function — ensuring the work is bold, informed, and exceptional across every facet of earned media: from journalists, analysts, and industry experts to Substack writers, podcast hosts, creators and citations within LLMs.

You shape how the agency engages with the world’s most influential voices, ensuring their work delivers measurable impact, creative leadership, and commercial growth. As a cultural leader, you'll also play a key role in shaping agency strategy, driving innovation, and fostering the next generation of communications talent.

Responsibilities

• Set the agency-wide vision for earned media and influence.
• Advise senior clients on reputation, media strategy and complex issues.
• Lead major, high-profile and integrated campaigns.
• Build and strengthen senior media relationships.
• Lead crisis and issues work when it matters most.
• Develop and mentor senior PR talent.
• Shape new approaches to media, influence and storytelling.
• Play a key role in new business and agency growth.
• Represent the agency externally as a senior industry voice.
• Work closely with the board on strategy, people and commercial performance.

You will be a creative and cultural leader — shaping how the agency thinks, works, and grows. You'll inspire others through clarity, conviction, and collaboration, embodying the agency’s values in every decision and relationship.

The package

• Annual discretionary bonus, exact amount based on company performance (up to £3,600 tax free).
• Pension contribution of up to 4% when you contribute 5%.
• 23 days holiday, rising to 25 with service, plus closed between Christmas and NY.
• Flexible and hybrid working arrangements.
• Work from anywhere for up to two weeks per year.
• 6 months unpaid sabbatical available after 5 years.
• Paid volunteer and well being days.