Director (Agency)

PRFutures Consulting LLP; Greater London; Hybrid; GBP 110,000 - 140,000; Full time

Benefits offered by this job

Discretionary bonus

Pension plan

Holiday entitlement

Flexible/hybrid working

Remote sabbatical

Volunteer days

Wellbeing days

Job summary

PRFutures Consulting LLP in Greater London is seeking a Head of Earned Media to lead the agency's Media & Influencers function. You will shape earned media strategy, build senior relationships, and drive measurable impact for global brands and startups.

As a cultural leader in an employee-owned agency, you will mentor senior PR talent, guide crisis response, and work with the board on strategy and growth. Flexible hybrid working, plus a discretionary bonus and benefits accompany the role.

Qualifications

• Experience leading earned media strategy for a tech B2B PR agency.
• Proven ability to manage senior clients and campaigns.
• Strong leadership and mentoring skills.

Responsibilities

• Set the agency-wide vision for earned media and influence.
• Advise senior clients on reputation and media strategy.
• Lead major, high-profile, integrated campaigns.
• Build and strengthen senior media relationships.
• Lead crisis and issues work when it matters most.
• Develop and mentor senior PR talent.
• Shape new approaches to media, influence and storytelling.
• Play a key role in new business and agency growth.
• Represent the agency externally as a senior industry voice.
• Collaborate with the board on strategy, people and commercial performance.

Job description

Offices in Greater London. Hybrid working, plus flexi-time.

Hybrid working - 3 days in the office and 2 days at home.

Seeking a PR Director level expert to lead the earned influencerstrategy for this fully integrated, employee owned, tech B2B PR agency working with innovative global brands and start-ups.

The agency is100% Employee Owned which means all employees are equal co-owners of the business. They have beendesignated a B Corp having had their social, environmental, and governance impact assessed and verified against theBLab Standards, signifying that they are committed to responsible business practices that benefit people and the planet. Acertified Great Place To Work and a Sunday Times Best Place To Work in recognition of their culture, benefits and approach to work (all based on employee survey data).

The Role

As Head of Earned, you will lead the vision, people, and performance of the agency's Media & Influencers function — ensuring the work is bold, informed, and exceptional across every facet of earned media: from journalists, analysts, and industry experts to Substack writers, podcast hosts, creators and citations within LLMs.

You shape how the agency engages with the world’s most influential voices, ensuring their work delivers measurable impact, creative leadership, and commercial growth. As a cultural leader, you'll also play a key role in shaping agency strategy, driving innovation, and fostering the next generation of communications talent.

Responsibilities

• Set the agency-wide vision for earned media and influence.
• Advise senior clients on reputation, media strategy and complex issues.
• Lead major, high-profile and integrated campaigns.
• Build and strengthen senior media relationships.
• Lead crisis and issues work when it matters most.
• Develop and mentor senior PR talent.
• Shape new approaches to media, influence and storytelling.
• Play a key role in new business and agency growth.
• Represent the agency externally as a senior industry voice.
• Work closely with the board on strategy, people and commercial performance.
  

As Head of Earned Media, you are a creative and cultural leader — shaping how the agency thinks, works, and grows. You'll inspire others through clarity, conviction, and collaboration, embodying the agency’s values in every decision and relationship.

The package

• Annual discretionary bonus, exact amount based on company performance (up to £3,600 tax free).
• Pension contribution of up to 4% when you contribute 5%.
• 23 days holiday, rising to 25 with service, plus closed between Christmas and NY.
• Flexible and hybrid working arrangements.
• Work from anywhere for up to two weeks per year.
• 6 months unpaid sabbaticalavailable after 5 years.
• Paid volunteer and well being days.