Associate Director (Agency)

PRFutures Consulting LLP; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Annual bonus up to £3,600

Pension plan 4%/5%

23–25 days holiday

Flexible and hybrid work

Remote work up to 2 weeks

Sabbatical after 5 years

Volunteer and wellbeing days

Job summary

PRFutures Consulting LLP seeks an Associate Earned Media Director to lead the earned influencer strategy for a tech B2B PR agency, collaborating with global brands and startups. The role sits in a 100% employee-owned firm recognized as a Great Place To Work and a Sunday Times Best Place To Work.

You will shape how the agency engages with influential voices, mentor senior talent, and drive strategic growth while embodying the company’s values in every decision.

Qualifications

• Set the agency-wide vision for earned media and influence.
• Advise senior clients on reputation, media strategy and complex issues.
• Lead major, high-profile and integrated campaigns.
• Build and strengthen senior media relationships.
• Lead crisis and issues work when it matters most.
• Develop and mentor senior PR talent.
• Shape new approaches to media, influence and storytelling.
• Play a key role in new business and agency growth.
• Represent the agency externally as a senior industry voice.

Responsibilities

• Set the agency-wide vision for earned media and influence.
• Advise senior clients on reputation, media strategy and complex issues.
• Lead major, high-profile and integrated campaigns.
• Build and strengthen senior media relationships.
• Lead crisis and issues work when it matters most.
• Develop and mentor senior PR talent.
• Shape new approaches to media, influence and storytelling.
• Play a key role in new business and agency growth.
• Represent the agency externally as a senior industry voice.

Job description

Offices in Greater London. Hybrid working, plus flexi-time.

Hybrid working - 3 days in the office and 2 days at home.

Seeking a PR Associate Earned Media Director to lead the earned influencerstrategy for this fully integrated, employee owned, tech B2B PR agency working with innovative global brands and start-ups.

The agency is100% Employee Owned which means all employees are equal co-owners of the business. They have beendesignated a B Corp having had their social, environmental, and governance impact assessed and verified against theBLab Standards, signifying that they are committed to responsible business practices that benefit people and the planet. Acertified Great Place To Work and a Sunday Times Best Place To Work in recognition of their culture, benefits and approach to work (all based on employee survey data).

The Role

As Associate Earned Media Director, you will lead the vision, people, and performance of the agency's Media & Influencers function — ensuring the work is bold, informed, and exceptional across every facet of earned media: from journalists, analysts, and industry experts to Substack writers, podcast hosts, creators and citations within LLMs.

You shape how the agency engages with the world’s most influential voices, ensuring their work delivers measurable impact, creative leadership, and commercial growth. As a cultural leader, you'll also play a key role in shaping agency strategy, driving innovation, and fostering the next generation of communications talent.

Responsibilities

• Set the agency-wide vision for earned media and influence.
• Advise senior clients on reputation, media strategy and complex issues.
• Lead major, high-profile and integrated campaigns.
• Build and strengthen senior media relationships.
• Lead crisis and issues work when it matters most.
• Develop and mentor senior PR talent.
• Shape new approaches to media, influence and storytelling.
• Play a key role in new business and agency growth.
• Represent the agency externally as a senior industry voice.
• Work closely with the board on strategy, people and commercial performance.

As Associate Earned Media Director, you are a creative and cultural leader — shaping how the agency thinks, works, and grows. You'll inspire others through clarity, conviction, and collaboration, embodying the agency’s values in every decision and relationship.

The package

• Annual discretionary bonus, exact amount based on company performance (up to £3,600 tax free).
• Pension contribution of up to 4% when you contribute 5%.
• 23 days holiday, rising to 25 with service, plus closed between Christmas and NY.
• Flexible and hybrid working arrangements.
• Work from anywhere for up to two weeks per year.
• 6 months unpaid sabbaticalavailable after 5 years.
• Paid volunteer and well being days.