Director of Digital Growth & Ecommerce

Footasylum; Manchester; Hybrid; GBP 110,000 - 170,000; Full time

Job summary

Footasylum, a UK-based streetwear and sportswear retailer, seeks a Digital Director to own the digital commercial strategy, ecommerce performance and cross-functional digital roadmap. You will lead Ecommerce, Digital Product, CRO and Customer Experience, partnering with Brand, Merchandising, Product, BI and Technology.

The role requires building a scalable growth model for the UK and international markets, optimizing revenue, margin and lifetime value while driving personalisation, data-driven

Qualifications

• Extensive senior leadership experience across digital commerce, ecommerce, customer growth or digital transformation.
• Experience owning a material ecommerce P&L and multi-million-pound digital marketing investment.
• Strong understanding of attribution, marketing mix modelling, incrementality and performance measurement.

Responsibilities

• Lead, coach and develop the senior leaders responsible for Ecommerce and Digital Product, CRO/UX and the webshop.
• Establish shared objectives, KPIs and operating rhythms across digital functions.
• Act as Footasylum's senior digital spokesperson across Brand, Merchandising, Product, BI, Technology, Retail, Operations and Finance.
• Build a customer-centred, commercially accountable culture that challenges legacy thinking.

Skills

Senior leadership

Digital commerce

Ecommerce

Customer growth

Digital transformation

P&L ownership

Cross-functional leadership

Data-driven decision making

CRM and personalization

Job description

Footasylum, a UK-based streetwear and sportswear retailer, seeks a Digital Director to own the digital commercial strategy, ecommerce performance and cross-functional digital roadmap. You will lead Ecommerce, Digital Product, CRO and Customer Experience, partnering with Brand, Merchandising, Product, BI and Technology.

The role requires building a scalable growth model for the UK and international markets, optimizing revenue, margin and lifetime value while driving personalisation, data-driven