Ecommerce Executive

FOOTASYLUM; Rochdale; On-site; GBP 24,000 - 32,000; Full time

Job summary

Footasylum is seeking an Ecommerce Executive to boost website performance by updating content with the Creative team and driving conversion-focused changes. You will work across on-site merchandising, product storytelling and SEO basics to enhance the customer journey.

You will analyse data using Google Analytics/GA4, collaborate with UX, CRM and marketing teams, and manage multiple projects in a fast-paced retail environment. Hybrid/office-based in Greater Manchester as required.

Qualifications

• Strong Excel skills with functions like VLOOKUP and Pivot Tables.
• Excellent written and verbal communication with impeccable attention to detail.
• The ability to work independently and as part of a team.
• Experience in an ecommerce role, ideally within fashion or fast-paced retail.

Responsibilities

• Monitor the website daily and work with the creative team to deliver content updates.
• Assist in performance analysis through daily, weekly and annual reporting.
• Ensure key categories are fully merchandised and optimised to drive sales.
• Conduct site walks to spot issues like broken links or incorrect product details.
• Coordinate with wider teams to approve products and campaigns for maximum impact.
• Collaborate with the UX team to remove friction and optimise sales journeys.
• Review and optimize search terms and user drop-offs to improve conversion.
• Merchandise search terms and manage search analytics.
• Use analytics tools to monitor consumer journey data and alerts.
• Apply rule-based and manual merchandising to website and app.
• Monitor stock levels, sell-through and margin to inform merchandising decisions.
• Work with merchandising to maintain onsite collections for promotions.

Skills

Excel proficiency

Data analysis

On-site merchandising

SEO basics

Ecommerce platforms

Tools

Google Analytics

GA4

Job description

Description

This is an exciting opportunity to join our Ecommerce team supporting the drive of our website performance that tell key brand stories and marketing messages. The role will require you to collaborate with internal teams and driving continued and relentless improvement and innovation within the Ecommerce team.

The Team

The role sits within the larger Ecommerce department and will involve working extremely closely with the wider team. As part of our Ecommerce team, the responsibility of the Ecommerce Executive will be to assist in driving website performance by working with the Creative and Art working teams to update content across the website, with key brand stories and marketing messages. You will also assist with other on-site optimisations including creating and testing segmented customer experiences and developing search and merch rulesets to remove friction from the customer journey.

About You

We are looking for someone who embodies the Footasylum values - Collaboration, Communication & Challenge. You will be an expert in UK culture and a brand fanatic.

You will be analytically minded and motivated.

You will be confident using web analytic tools (e.g., Google Analytics, GA4).

You will have managed multiple projects and met deadlines as and when required.

Along with;

• Strong understanding of Microsoft excel and confident using functions like vlookups and pivot tables.
• Excellent written and verbal communication skills with impeccable attention to detail.
• The ability to work independently and as part of a team.
• Highly organised with the ability to manage own workload.
• A proactive attitude and must be able to thrive in a varied and fast paced environment.
• Experience in an ecommerce role, ideally within fashion or a fast-paced retail environment.
• Strong understanding of ecommerce platforms.
• Confident using Microsoft Excel for data analysis.
• Basic knowledge of SEO principles and onsite merchandising best practice.
• Excellent attention to detail with strong organisational and time-management skills.
• Able to interpret data, extract insights, and communicate findings clearly.
• Proactive mindset with a passion for continuous improvement and delivering best-in-class customer journeys.

Responsibilities

• You will monitor the website daily, working with the creative team to deliver content updates and conducting regular website checks to ensure high performance.
• You will assist in the analysis of performance through daily, weekly and annual reporting.
• You will ensure that key categories are fully merchandised and optimised to drive sales.
• You will be doing site walks throughout the day to raise any potential issues - broken links, incorrect product descriptions, placement and imagery
• You will liaising with the wider team, to approve suitable products to be included on the website and all featured marketing communications to ensure best stock is marketed to its maximum potential
• You will be working with the wider UX team to build and develop experiences aimed at removing friction and optimising sales.
• You will improve the journey for the customers by reviewing search words and drop offs.
• You will merchandise search terms and managing search analytics.
• You will be using analytics tools including Google Analytics and other behavioural analytics platforms to monitor alerts, tracking & consumer journey data.
• You will use rule-based algorithms and manual modification to merchandise the website and mobile app.
• You will monitor web stock levels, sell through rate and margin to make merchandising decisions for products.
• You will work with the merchandising teams to build and maintain onsite collection for targeted promotions.
• You will work with the wider CRM, Affiliate and Social teams to ensure fluidity in brand pushes to create seamless journey for customers.

Why Footasylum?

We are one of the leading omni-channel retailers across the UK, but more than that we are a brilliant place to work. We value you and your development. We have loads of examples of people moving upwards, across to other departments and given training to excel their personal and professional skills. Our aim is to create a fun environment, where your success is paramount to ours and you are given the right tools, support and platform to achieve your goals.

Diversity

We recognise and value the importance of diversity to help make sure we have lots of different perspectives when we are building services to customers and the wider business. This is great news for our business. Diversity for us is also, importantly, about building happy teams full of people that want to learn and want to be inspired by each other and our different experiences and backgrounds.

Recruitment Process

We review applications on an individual basis, and if we feel you would be a good fit we\'ll invite you for a call or Teams video for an informal chat about the role, and to see if we\'re a good fit for you. We value open and honest conversations and collaboration, giving you a chance to learn about what we are doing in an informal and friendly environment. We want to know about you and why you feel that this is the opportunity for you.

Please note, this is not a remote role and our expectation is that you will be able to attend Head Office in a hybrid way, in Greater Manchester.