Head of Demand Generation

Consult; Greater London; Hybrid; GBP 65,000 - 70,000; Full time

Benefits offered by this job

Disability Confident CommittedEmployer

Job summary

We Are Aspire Ltd in London seeks an Interim Head of Demand Generation to lead an eight-person team across product marketing, content, web and design. This 12-month maternity cover reports to the CMO and partners with Sales to boost lead quality and conversions.

The role is hands-on, focused on momentum and fresh ideas to enhance demand generation, with a hybrid schedule (3 days in office). Ideal candidates have a PR/Comms background and proven team management experience, and can start in

Qualifications

• Background in PR, comms or PR tech is essential or a PR career before moving into B2B marketing.
• Experience managing a team of 5+ with strong people management skills.
• The ability to turn complex products and jargon into clear messaging that shows real value.
• Comfortable reporting to and presenting to CEO and exec-level stakeholders.
• Experience using Hubspot.

Responsibilities

• Leading and motivating a team of eight through workload prioritisation, as a hands-on player-manager.
• Overseeing day-to-day delivery of campaigns and projects across the marketing calendar, making sure they land on time, on brief and in line with business goals.
• Coordinating across product marketing, copy, design and web to keep projects moving.
• Reviewing and signing off emails, blogs and other content, and giving constructive feedback to maintain quality and brand consistency.
• Challenging the status quo and bringing new ideas to improve how the team generates demand.
• Working with Sales leadership to monitor lead quality and adjust the approach where needed.
• Reporting regularly to the CEO and C‑suite on campaign performance, lead generation and new initiatives.

Skills

People management

Team leadership

Content review/editing

Messaging & positioning

Stakeholder reporting

Collaboration across teams

HubSpot experience

Availability: starting Nov

Education

PR/Comms background

Tools

HubSpot

Job description

Interim Head of Demand Generation (12-Month Maternity Cover)

London | Hybrid (3 days in office) | £65,000-£70,000 | Fixed-term contract

The company

Our client is a fast-growing B2B SaaS business in the media intelligence space. Its platform helps comms and PR professionals find the right journalists, track their coverage and understand their impact. Clients range from leading PR agencies to in-house comms teams at well-known brands. It's an collaborative business that has grown significantly over the last couple of years.

The role

This is a 12-month maternity cover leading an established demand generation function. You'll lead an eight-person team across product marketing, content, web and design.

The foundations are already in place, so you won't be building strategy from scratch. This isn't a role for keeping things ticking over, though. The business wants someone who will step in quickly, keep momentum high and bring fresh ideas and new ways of doing things.

You'll report into the CMO and work closely with the CEO. You'll also partner with Sales to keep improving lead quality and conversion.

What you'll be doing

• Leading and motivating a team of eight through workload prioritisation, as a hands‑on player-manager
• Overseeing day-to-day delivery of campaigns and projects across the marketing calendar, making sure they land on time, on brief and in line with business goals
• Coordinating across product marketing, copy, design and web to keep projects moving
• Reviewing and signing off emails, blogs and other content, and giving constructive feedback to maintain quality and brand consistency
• Challenging the status quo and bringing new ideas to improve how the team generates demand
• Working with Sales leadership to monitor lead quality and adjust the approach where needed
• Reporting regularly to the CEO and C‑suite on campaign performance, lead generation and new initiatives

What we’re looking for

• A background in PR, comms or PR tech is essential or a PR career before moving into B2B marketing
• Experience managing a team of 5+ with strong people management skills
• A confident content reviewer and editor with a good eye for brand and messaging
• The ability to turn complex products and jargon into clear messaging that shows real value
• Comfortable reporting to and presenting to CEO and exec-level stakeholders
• A collaborative style that is patient and supportive but firm when needed, and confident enough to say what will and won't work
• Strong organisational skills and the ability to juggle multiple projects
• Experience using Hubspot
• Available to start in November so there's time for a handover

Why apply?

You’ll join a growing business where you’ll have real influence. Your ideas will be welcomed rather than just delivering against a plan.

****Applicants must have full right to work in the UK. Sponsorship is not available for this role.****

We Are Aspire Ltd are a Disability Confident Committed employer