Director of Creative, Luxury Hospitality

IHG Hotels & Resorts; Windsor; Hybrid; GBP 90,000 - 150,000; Full time

Benefits offered by this job

Room discounts

Recharge days

Volunteering days

Wellbeing program

Job summary

IHG Hotels & Resorts is seeking a Creative Director to set the vision for its Luxury & Lifestyle brands from Windsor, with global teams and international travel. You will lead campaigns, content and guest moments from initial concept to arrival, ensuring each brand voice remains distinctive.

The role requires a senior creative leader with a portfolio across luxury hospitality or premium brands, and the ability to partner with senior leaders to shape performance-driven storytelling on a global

Qualifications

• Portfolio demonstrating storytelling and visual craft for luxury brands.
• Strong leadership of multidisciplinary teams and agencies.

Responsibilities

• Set and champion the creative vision for the Luxury & Lifestyle portfolio, ensuring each brand retains its voice.
• Partner with brand, marketing and commercial leaders to guide decisions shaping brand presence.
• Lead global multi-channel campaigns and content across owned, earned and paid channels.
• Elevate craft across photography, film, design systems and experiential moments.
• Mentor talent and collaborate with studio and agency partners to maximize output.
• Shape how creative works at IHG, including responsible adoption of AI tools without losing human judgement.

Job description

Luxury storyteller. Creative leader. Brand obsessive.

Luxury is felt long before it is booked. If you know how to create work that makes people stop, look twice and want to be there, this is a rare opportunity to do it on a global stage.

Six Senses, Regent, InterContinental, Vignette Collection and Kimpton sit at the heart of the IHG Hotels & Resorts Luxury & Lifestyle portfolio. Each has its own character, its own following and its own sense of place. As the portfolio grows, and as our Upper Luxury brands take centre stage, we are creating dedicated creative leadership to protect what makes each one distinctive and push the work further.

As Creative Director, you will set the creative vision for our luxury and lifestyle brands and be the senior creative partner to the people who lead them. Your thinking will shape campaigns, content, hotel openings and guest moments, from the first image someone sees to the detail they notice on arrival.

Reporting to the Head of Global Creative Services and based in Windsor, you will work across global and regional teams, with international travel part of the rhythm of the role.

What You'll Do

• Set and champion the creative vision for the Luxury & Lifestyle portfolio, keeping every brand true to its own voice.
• Partner closely with brand, marketing and commercial leaders, bringing a clear point of view to the decisions that shape how we show up.
• Lead global multi-channel campaigns and content that build desire and deliver commercially, across owned, earned and paid.
• Raise the bar on craft, from photography and film to design systems, experiential moments and digital.
• Mentor creative talent and get the best from our studio and agency partners.
• Shape how creative works at IHG, including where new technology and AI tools genuinely add something, without losing the human judgement behind great work.

What You'll Bring

• A career built in creative leadership, within luxury hospitality, luxury retail, travel, lifestyle or premium consumer brands.
• A portfolio that speaks for itself, with storytelling and visual craft at a level our guests would expect.
• A genuine point of view on modern luxury and what makes it feel current rather than expected.
• Confidence with senior leaders, and the presence to take them with you.
• Proven success leading integrated global campaigns across multiple markets.
• The instinct to lead multidisciplinary teams and agencies well, and to build something that scales.
• Experience with ultra-premium or Upper Luxury brands is a real advantage, as is time spent on both agency and client side.

If you want your work to live in some of the most beautiful hotels in the world, and to lead the creative story of a luxury portfolio in its next chapter, we would love to see it.

Closing date for applications Friday 2nd October 2026

At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.

Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.

We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.