Director Marketing, Sage Retail

SAGE GROUP PLC; Newcastle upon Tyne; Hybrid; GBP 120,000 - 160,000; Full time

Benefits offered by this job

Bonuses & pension

Annual leave

Volunteer days

Parental leave

Work away scheme

Job summary

Sage Group plc in the United Kingdom is seeking an experienced Director of Marketing to rebuild and lead the marketing function, delivering an integrated demand-gen engine across inbound, ABM, paid media and content. The role is hybrid, based in Newcastle with three days in the office.

You'll shape strategy, align Marketing with Sales and Partners, build a high-performing team, and translate ambitious goals into measurable pipeline and revenue.

Qualifications

• Proven track record of building repeatable pipeline with inbound/outbound/ABM.
• Experience linking marketing investment to pipeline and revenue.
• Led website transformation and digital conversion initiatives.
• Ownership of marketing tech stack and data-driven decisions.

Responsibilities

• Lead a newly formed marketing team spanning ABM, paid media, campaigns and content.
• Develop an integrated demand-generation engine aligned to sales and partners.
• Set foundations, processes and ways of working for a high-performance B2B marketing org.
• Collaborate with Sales, Product, Partners and Finance to drive growth.

Skills

B2B marketing leadership

SaaS / Retail tech experience

Commercial mindset

Campaign planning and measurement

Tools

Salesforce

HubSpot

6Sense

Job description

Job Description Sage Retail is looking for an experienced, commercially focused Director of Marketing to rebuild and lead our marketing function. This is a pivotal leadership role with direct accountability for creating the pipeline needed to support our growth ambitions. You'll shape and execute an integrated demand-generation strategy across inbound, outbound, account-based marketing, paid media, content, customer and partner channels. You'll inherit a newly formed multidisciplinary marketing team and have the opportunity to build the structure, capabilities and ways of working needed for success. Just as importantly, you'll bring Marketing, Sales and Partners closer together around shared commercial goals. This isn't a role where you'll simply set the strategy and delegate the execution. We're looking for a builder and a doer. Someone who can set the direction, establish the foundations and work alongside the team to turn ambitious plans into measurable results. This is a hybrid role that will work in the Newcastle office 3 days a week and 2 from home. Key Responsibilities What you'll be doing You will take accountability for Marketing's contribution to pipeline and revenue, building an integrated demand-generation strategy that connects every part of the marketing mix.

• Build pipeline across inbound, outbound, ABM, paid media, content, customer and partner marketing.
• Translate commercial targets into clear campaign, channel and pipeline plans.
• Establish meaningful measures across pipeline creation and influence, conversion, velocity, acquisition cost and return on marketing investment.
• Partner closely with Sales on target accounts, buying groups, propositions, campaign priorities and follow-up.
• Create strong operating rhythms across Marketing, Sales, Partners and Revenue Operations.
• Use performance data to optimise activity and focus investment on the areas delivering the greatest impact.
• Build and lead a high-performing marketing team
• You’ll lead a newly formed team spanning ABM, paid media, campaigns and content, partner marketing and customer marketing.
• You’ll define the capabilities, processes and ways of working required to create a high-performing B2B marketing organisation, building a culture centred on pace, experimentation, ownership and accountability.
• You’ll coach and develop your team while staying close enough to the work to remove barriers and continuously improve execution.
• Create an integrated demand-generation engine.
• You’ll bring our channels together to create connected programmes that engage the right retail and ecommerce audiences throughout the buying journey. This will include:
  • Strengthening our inbound marketing approach.
  • Developing effective outbound programmes alongside Sales.
  • Building targeted and segmented campaigns for priority markets, customer profiles, verticals and named accounts.
  • Connecting content, paid media, ABM, customer advocacy and partner marketing.
  • Ensuring campaigns are measured against commercial outcomes, not simply marketing activity.
  • Accelerate partner-led growth
  • Partners will be an important part of our growth strategy.
  • You’ll work closely with our Partner organisation to increase partner-sourced and partner-influenced pipeline through shared plans, campaigns and targets.
  • You’ll strengthen partner marketing, enablement, co-marketing and referral programmes while using your influence to drive results across a matrix organisation.
  • Transform the Sage Retail digital experience
    • You’ll lead the redesign and redevelopment of the Sage Retail website, transforming it into a stronger pipeline-generation channel.
    • You’ll improve our positioning, navigation, content, conversion journeys, search visibility and campaign landing pages, ensuring our digital experience reflects the needs of modern retail and ecommerce businesses.
  • Evolve our marketing technology, data and AI capabilities
    • You’ll shape Sage Retail's marketing technology roadmap, ensuring our technology, data and processes enable effective segmentation, personalisation, automation, attribution and reporting.
    • You’ll also identify practical ways to use AI across research, targeting, content, campaigns, personalisation, analysis and reporting, helping the team achieve greater impact with focused resources.
  • Lead our strategic narrative and thought leadership
    • You’ll own and strengthen the strategic narrative for Sage Retail, turning our strategy, market position and customer value into a clear and compelling story.
    • You’ll ensure that narrative comes consistently to life across campaigns, digital channels, sales enablement, partner programmes and executive communications.
    • Working with customers, partners, Product and senior leaders, you’ll also build a thought-leadership platform that strengthens our relevance and authority across the retail and ecommerce industry.

Requirements

• You’ll bring significant B2B marketing leadership experience, ideally gained within SaaS, retail technology, ecommerce, ERP or a related technology environment.
• Built or transformed a marketing function and created a repeatable pipeline-generation engine.
• Delivered measurable pipeline across inbound, outbound, ABM, paid media, content, customer and partner marketing.
• A strong commercial mindset and understand the connection between marketing investment, pipeline, revenue and customer growth.
• Led website transformation and digital conversion initiatives.
• Owned or significantly developed a modern marketing technology stack.
• Strong knowledge of marketing analytics, funnel performance, attribution and ROI.
• Led multidisciplinary teams through periods of change and transformation.
• Worked successfully within complex, matrix organisations, influencing stakeholders outside their direct reporting line.
• Developed strategic market positioning, narratives and executive-level thought leadership.
• Practical experience using AI in marketing, or a strong curiosity and appetite to develop this further.
• The communication skills and credibility to partner with senior leaders across Sales, Product, Partners, Customer Success and Finance.
• Experience with Salesforce, HubSpot and 6Sense.

Benefits

• Benefits video - https://youtu.be/TCMtTYUUiuU
• Generous bonuses and pension scheme: Up to 8% matched pension contribution plus 2% top-up by Sage.
• 25 days of paid annual leave with the option to buy up to another 5 days
• Paid 5 days yearly to volunteer through our Sage Foundation
• Enhanced parental leave
• Work away scheme for up to 10 weeks a year
• Access to various helpful memberships for finances, health and wellbeing

#LI-CF1 Function Performance Marketing Country United Kingdom Office Location Bristol Work Place type Hybrid Advert Working at Sage means you're supporting millions of small and mid-sized businesses globally with technology to work smarter and move faster. We build software that reduces busywork so customers can spend less time on admin and more time building their business. Our colleagues are high-performers who prioritise growth, make bold choices, and focus and galvanise to get things done. They work on meaningful, market-shaping initiatives that stretch their skills, sharpen their craft, and create real customer impact. Explore our culture and benefits: sage.com/careers/working-at-sage We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. We're a Disability Confident employer - if you're applying through this scheme or need adjustments at any stage, contact [e-mail]. Powered by Sage People Recruit