Director / Head of content

Parc AI; Manchester; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

An innovative tech startup in the heart of Manchester is seeking a Head of Content to lead its storytelling and creative direction. This role demands a passion for narrative and the ability to create content that captures attention, turning parking into an engaging brand experience. Candidates should have over 5 years of experience in content creation or filmmaking, along with skills in directing shoots and managing teams. Join a fast-paced environment with a unique culture and make a mark in a disruptive consumer brand.

Benefits

Creative Freedom

Equity potential

Working with industry leaders

Qualifications

• 5+ years in content creation, filmmaking, or creative direction.
• Proven experience producing high-quality video content.
• Ability to direct shoots and guide editors.

Responsibilities

• Lead the creative direction for PARC’s content.
• Direct shoots and manage creative teams.
• Turn real moments into engaging stories.

Skills

Content creation

Storytelling

Creative direction

Leadership

Directing shoots

Job description

£40,000 - £50,000 per annum DOE - Next round of investment £80k+

Manchester | Hybrid (2 days office) + Options + Creative Freedom Your Old Boss Would Never Allow

About Parc

Parc is the world’s first AI parking assistant, built for people who hate parking, hate fines, and want their time back. Our users never get a parking fine ever again!!

We’re not just building an app. We’re building a Culture. A rebellion against everything dull about mobility. Think Red Bull energy with Liquid Death attitude, aimed at the most resented part of driving : parking.

With Parc, drivers just walk away from their car. No fines.No stress.

We can park every car, everywhere fully automated.

We’re a VC-backed, high-output startup led by the founder who previously built the Uber for lorries in the UK and exited two tech companies. Our COO is also a tech founder with real scale-up experience. We operate lean, fast, and globally from day one.

And here’s the creative jackpot

You’ll be working directly with Rory Sutherland, one of the most influential creative thinkers alive and a Parc advisor. If you want a role where your work is sharpened by world-class thinking , this is it.

We’re looking for our voice and the person who can make the Parc story impossible to ignore.

The Role

We’re looking for a Head of Content who wants to take the most boring corner of daily life parking and turn it into a brand people can’t ignore. If Red Bull built a storytelling team inside a tech startup, you’d be leading it.

This is a leadership role disguised as a creative one.

If you take this job, you’ll be shaping the entire emotional universe of PARC.

You’ll be the person who :

• Decides how the brand feels
• Defines how we show up in the world
• Turns real moments into stories people want to watch
• Builds content that doesn’t look or sound like anyone else
• Creates a style other brands will copy a year later

You’ll direct shoots, build story arcs, guide editors, and create the kind of challenger-brand energy that makes people pay attention even when they don’t need what we sell.

This isn’t a “post stuff on social” role.

This is creative leadership inside a fast-moving, ambitious company with huge plans and your work will shape whether Parc becomes a cult brand or just another app.

If you’re the kind of person who loves building things from scratch, who gets frustrated by safe ideas, and who wants the pressure and thrill of being the creative heartbeat of a company on the rise you’ll thrive here.

We move fast. We take big swings. We don’t do corporate. But you will be an absolute corporate weapon

If that excites you more than it scares you, welcome.

WHAT YOUR JOB IS

1. Build the PARC Universe

• Take the founder’s insane journey and turn it into storytelling gold
• Craft mini-docs, episodes, stories, shorts, behind-the-scenes mayhem
• Invent the narrative architecture that makes PARC feel alive

2. Shoot, Direct, Shape, Create

• Direct shoots like you’re making a Netflix series
• Turn rough ideas into standout creative
• Manage freelance shooters, editors, and motion people
• Own the creative bar , nothing gets out unless you’re proud of it

3. Make Content That Doesn’t Feel Like Content

• Cinematic storytelling
• Emotional hits
• Challenger energy
• Red Bull attitude
• Founder's story with grit
• Real people. Real moments. Real tension. Real humour.

4. Work With Our Social Brain

• Collaborate daily with our Social & Influencer Manager
• Turn ideas into platform-breaking content
• Adapt your stories for TikTok, IG, YT, LinkedIn
• Move fast, break patterns, then rebuild them

WHAT SUCCESS LOOKS LIKE

• People watch PARC content even when they don’t need parking
• Strangers describe us as “that parking brand that feels like a documentary”
• Our TikTok becomes a show
• Our brand feels alive
• Our story is cultural, not corporate
• You build a creative machine that punches 10× above our size

SKILLS & EXPERIENCE REQUIRED

Essential

• 5+ years in content creation, filmmaking, creative direction, or editorial
• Proven experience producing high-quality video content (portfolio required)
• Strong storytelling instincts , narrative structure, emotion, pacing
• Ability to direct shoots and guide editors to a premium finish
• High creative taste level with clear point of view
• Experience managing or directing small creative teams or freelancers
• Ability to move quickly while maintaining quality
• Comfortable working in a challenger brand environment with fast iteration
• Experience in documentary filmmaking, YouTube series, branded content, or creative agencies

Desirable

• Background in automotive, tech, sports, or lifestyle brands
• Understanding of social-first content and platform-native storytelling
• Experience working with founders or leadership teams

WHO YOU ARE

• A natural storyteller with a filmmaker’s eye
• Obsessed with narrative, emotion, and craft
• Confident, clear, and decisive in creative direction
• Able to think strategically while delivering quickly
• Highly collaborative , especially with growth and social teams
• A builder : excited to construct a content engine from the ground up
• Someone who wants to create work that feels cultural, not corporate

WHY JOIN PARC

• Play a defining role in shaping one of the UK’s most disruptive consumer brands
• Build and lead your own content function
• Direct and produce high-end storytelling with full creative autonomy
• Join an ambitious founder and mission with huge scale potential
• Equity upside in a fast-growing early-stage startup
• WORK WITH RORY SUTHERLAND