Director, Digital Commerce

HX Expeditions; Greater London; Hybrid; GBP 120,000 - 190,000; Full time

Job summary

HX Expeditions seeks a Director, Digital Commerce to own the guest journey from discovery to booking, leading a global digital commerce function. You will drive a brand-led, data-driven strategy, optimise the booking funnel, and ensure a reliable, scalable platform.

The role demands senior leadership, cross-functional collaboration and a relentless focus on growth and guest satisfaction. The position requires a proven track record in senior digital commerce leadership, with strong ability to

Qualifications

• Senior digital commerce leader with end-to-end experience in online bookings or journeys.
• Ability to translate an emotional brand into a digital experience.
• Experience in maritime/expedition/cruise is beneficial but not required.
• Proven ability to lead and develop a high-performing global team.
• Extensive experience managing budgets and resource allocation.
• Proficiency with MS Office applications including Outlook, PowerPoint, Word, and Excel.

Responsibilities

• Own the digital commerce vision, strategy and roadmap for bookings growth.
• Lead end-to-end digital booking journey from consideration to conversion.
• Champion a data-driven approach with robust measurement and reporting.
• Align marketing, product and technology to deliver a consistent guest journey.
• Identify conversion barriers and remove friction across website and booking engine.
• Oversee platform, booking engine, and digital infrastructure for reliability at scale.
• Build cross-functional relationships to accelerate delivery and outcomes.
• Lead, coach and develop the Digital Commerce team.

Skills

Digital commerce leadership

Data-driven decisions

Cross-functional leadership

Strategy & roadmap

Budget management

Global matrix organisation

Stakeholder communication

English fluency

Tools

Booking systems

Digital analytics tools

Job description

The Director, Digital Commerce is a people leader that owns the guest journey from the moment a guest decides to book their expedition through to a successful booking. The position is responsible for delivering a digital experience that builds anticipation and confidence at every step, reflecting the scale of the adventure being booked, while the booking engine works flawlessly to ensure conversion. The ideal candidate brings extensive experience leading a digital commerce function within a global, guest-facing organisation, with a genuine feel for how to translate an emotional, aspirational brand into an online experience guests want to move through.

Key Responsibilities & Deliverables

Strategic Leadership

• Own the digital commerce vision, strategy and roadmap, translating business goals, guest needs and market opportunities into measurable growth in bookings, revenue and guest satisfaction.
• Lead the end-to-end digital booking journey, ensuring a seamless, compelling and brand-led experience from initial consideration through to conversion. Drive commercial performance through ongoing optimisation of the booking funnel, digital merchandising, and conversion strategy.
• Champion a data-driven approach to digital commerce, ensuring robust measurement, customer insight and performance reporting inform investment decisions, roadmap prioritisation and optimisation efforts.
• Act as a senior owner of the digital guest experience, aligning stakeholders across marketing, commercial, product and technology teams to deliver a consistent and effective journey.
• Take accountability for identifying conversion barriers and commercial leakage, then driving the actions required to remove friction across website, booking engine and supporting journeys.

Technology

• Oversee the platform, booking engine, and related digital infrastructure to prioritise enhancements and minimise down time.
• Ensure the booking engine and support systems perform reliably at scale, particularly during high-demand periods and in anticipation of key campaigns.
• Champion personalisation, testing, and experimentation capability that lets the digital experience adapt to individual guest intent.
• Ensure digital commerce systems integrate cleanly across broader tech stack to ensure insights are shared across the guest journey teams.
• Stay ahead of industry trends and emerging technology, bringing forward leading-edge ideas that keep the digital experience competitive.

Digital Commerce Operational Discipline

• Establish clear performance measures and accountability across digital commerce, using data and insight to guide decision-making and investment.
• Lead planning, budgeting and prioritisation processes, ensuring resources are focused on the highest-value commercial opportunities.
• Set the standard for pace, quality, and consistency across the team.
• Lead, coach and develop a high-performing Digital Commerce team, ensuring accountability, engagement and continuous professional growth.
• Build strong cross-functional relationships to remove barriers, accelerate delivery and ensure alignment with broader business objectives.
• Contribute to broader team and business priorities as needed.
• Think sustainably and bring this mindset to the team and partners.
• Champion the HX Spirits.

Requirements:

• Fluency in English is required. Additional business level language proficiency in German beneficial but not required.
• Extensive experience as a senior digital commerce leader with a track record of owning end-to-end online commerce, conversion, or booking journeys at scale.
• Proven experience translating an emotional, aspirational brand or product into a digitally engaging experience.
• Experience in maritime, expedition, or cruise industry beneficial but not required.
• Proven experience leading and developing high performing team in a global organisation.
• Extensive expertise in platforms, booking/reservation systems, and digital analytics tools.
• Proven ability to use data to shape strategy and drive decisions
• Extensive experience managing budgets and optimising resource allocation.
• Proven ability to lead and influence effectively within complex, global matrix organisations.
• Tech-forward and adaptable, with a proven ability to quickly learn new systems.
• Proficiency in MS Office applications including Outlook, PowerPoint, Word, and Excel.
• Experience working in a multi-national organisation with a global guest mix.

Key Personal Attributes/Behavioural Competencies:

• Safety and Compliance minded for yourself and others.
• High degree of personal integrity and honesty.
• Excited to work in a hybrid work environment to leverage time in person with colleagues across the business.
• Passionate about inclusion and belonging. You take pride in bringing people and different perspectives together to promote a diverse and inclusive workplace.
• Clear and effective communication with internal and external stakeholders.
• Ability to manage execution and competing demands.
• Ability to adapt to change in a positive, productive manner.
• Strong sense of initiative and urgency, with the ability to follow-up on outstanding matters efficiently.
• Demonstrated polish and professionalism at all times when engaging with leaders and team members with differing points of view.